Taboola Signs Partnership Deal with News 12 Networks, New York’s Tri-State Leader In Hyper-local News and Content

New York, NY. July 11, 2019 – Taboola, the world’s leading discovery platform, today announced a partnership with Altice USA’s News 12 Networks, New York’s tri-state leader in hyper-local news and content with more than 30M monthly page views. The partnership will see News 12 Networks, a sister company of video content leader, Cheddar, using Taboola’s discovery platform across all seven local sites on mobile and web to grow their audience and increase user engagement.

Similar to Cheddar’s ongoing partnership with Taboola, News 12 Networks will also launch Taboola Feed with video. Taboola feed provides users with a seamless, continuous scroll of personalized video and other content encouraging users to stay engaged on a publisher’s site and expanding their video reach to new audiences.

“We are excited to strategically partner with News 12 Networks of Altice USA,” said Adam Singolda, CEO and Founder at Taboola. “I’m excited to continue to work with Jon and the News 12 and Cheddar teams, and together look to drive meaningful growth, engagement, and audiences across all of their sites.”

“The tri-state local reach of News 12 Networks’ digital assets, of about 30M monthly page views, allows us to reach users combining huge scale with a unique set of storytelling,” says Jon Steinberg, President, Altice News. “We’re pleased to work with Taboola as we continue to invest in growing our news businesses, including News 12 and Cheddar, to remain a news leader across TV and digital platforms.”

About Taboola 

Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products, and services.

Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Business Insider, The Independent, and News 12 Networks. Taboola, now over 1,300 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.

Learn more at www.taboola.com and follow @taboola on Twitter.

About Altice USA

Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, Wi-Fi hotspot access, proprietary content and advertising services to approximately 4.9 million residential and business customers across 21 states through its Optimum and Suddenlink brands. The company operates Altice News, which comprises digital-first news company Cheddar, hyperlocal news network News 12 Networks, and international news and current affairs network i24NEWS. The company also operates a4, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients.