Lisa Ferber

The marketing ecosystem contains many avenues to reach potential consumers. Each platform has its own ...

Choosing the correct ad formats — i.e., the way in which your ad is presented ...

The term “advertising inventory” can be a little confusing, as it refers to a concept ...

As the online advertising landscape becomes increasingly fragmented, omnichannel marketing is more important than ever. ...

As technology keeps growing and giving advertisers new opportunities, it’s likely you’ve heard the term ...

Advertisers are always seeking new ways to reach consumers, and sometimes they need a little ...

While brainstorming content-creation topics and pinpointing effective channels are essential to producing an effective campaign, ...

Content marketing is an effective method for reaching consumers without screaming “advertising.” By using content ...

The road to making a sale can involve many factors. It’s almost never as simple ...

Programmatic video advertising is on the rise and shows no signs of slowing down. The ...