Ah, the thrill of the sales kick-off (SKO) season. A time filled with so much buzzing camaraderie and supercharged energy for the year ahead that you could feel that energy from the main stage to the dance floor. After last year’s launch of Realize, Taboola’s performance advertising platform, we gathered in some of Taboola’s most iconic locations: Bangkok, Madrid, and Chicago—not just for strategy and product chats, but to bring hundreds of Taboolars together in one room. Since that buzz is hard to describe, here’s a look at that SKO spirit, told by those who experienced it firsthand.

The Taboola SKO Experience

You can’t replicate the energy of bringing sales, product, and marketing teams from around the world into one room. We talk about community a lot at Taboola, but SKO is where you actually see it in action. While we aligned on our 2026 strategy, the magic was really in the momentum we built together in person. The theme, “Focus, Excellence, and Breakthrough,” was everywhere.

Don’t just take our word for it—here’s how Dario Dellisanti, one of our newest Global Account Managers, captured the vibe of SKO while joining a new team: