When the opportunity came up to relocate from Tel Aviv to Taboola Bangkok as APAC Regional Team Lead for Advertiser Content Success, I knew it would be a major leap. The role meant navigating new markets, broader responsibilities, and an entirely new way of living, but Taboola’s strong support made the transition smooth. From finding an apartment to flying my cats halfway across the globe, here is how the move came together, what it took to settle in, and life lately in Bangkok, Thailand.
Moving to a country I had never visited before
Before relocating in August 2025, I connected with someone in the Bangkok office to ask questions about the local office culture, the environment, and which neighborhoods I should consider. I had a few initial worries, mostly about the heat, the apartment hunt, and how I’d manage daily life without speaking Thai, but once I got here, I adapted pretty fast.
The apartment search was smooth, and I quickly realized that not knowing the local language was completely okay. I’ve since met tons of people who’ve lived in Thailand for decades without speaking Thai. What really eased the pressure of moving was Taboola’s relocation allowance, their support with the visa process, and the Bangkok team, who were more than willing to help along the way.
Growing into a regional role in Bangkok
Stepping into my Team Lead position meant moving from local oversight in Tel Aviv to a true regional leadership role, collaborating directly with account managers and business units across APAC and Greater China.
The office environment is a shift from our larger Tel Aviv hub, but being based in Bangkok gives me a direct view into another side of Taboola. It created opportunities to align closely with local teams, understand their operational priorities, and optimize our Professional Services workflows for faster campaign rollouts. Day-to-day, that means adapting workflows, handling regional escalations, and improving auto-approval rates across accounts. Taking on that broader scope, while also having the chance to travel through Thailand and Southeast Asia, has been an incredible perk.
Finding community at Taboola
Relocating is easier when you don’t have to figure everything out on your own. The Taboola Bangkok office has people who’ve moved from places like London, Sydney, Tel Aviv, and India, and that existing expat community has made a difference for me since we’ve had similar experiences and faced similar challenges. Since relocating, people have been happy to share advice, tips, and recommendations, and having colleagues understand what it’s like to start over in a new country gave me a built-in network to turn to as I settled in.
Upon arrival, my team (and the Bangkok office in general) was happy to help with anything I needed, and I could count on them to take me out for after-work drinks. The many events our employee experience team puts together throughout the year are also especially helpful for new joiners.
Building a life in Bangkok outside of work
Beyond work, one of the biggest advantages of living in Bangkok is the quality of life. I live in a nice condo with great amenities, and I can even do personal training several times a week with a trainer coming straight to the building gym, which would cost much more back in Tel Aviv. The affordable cost of restaurants, events, and travel also makes it easy to experience what Thailand and surrounding countries have to offer.
Outside the office, I spend plenty of time exploring the city with friends. I usually head to Silom for lively bars and nightlife, while the neighborhood around our Thonglor office has fantastic rooftop spots and great dining. A few personal staples I always recommend: Plu and Supanniga Eating Room for Thai, Baba Shuk for Mediterranean, and Il Bolognese for Italian.
Making Bangkok feel like home
One of my happiest milestones in making Bangkok feel like home was finally bringing my cats over. Arranging their move from Israel required a lot of paperwork, from veterinary health certificates and updated vaccinations to Thai import permits and airline clearances. I partnered with a relocation agency to manage the documentation, flew back to Tel Aviv to pick them up, and accompanied them back to Bangkok. Watching them fly cargo was nerve-wracking, but they arrived completely healthy, and having them in the apartment made the space feel truly complete.
My advice to anyone considering relocation to Bangkok
Before relocating to Bangkok, I had already relocated to Uruguay with a previous company, so I knew moving countries always comes with a learning curve and takes patience, consistency, and a real willingness to lean into change.
For anyone thinking about making the move to Bangkok with Taboola, here is what I would keep in mind:
- Observe before comparing. Dedicate the first few months to watching how people interact and how daily life works. Approach everything with curiosity rather than comparing it to home.
- Give yourself time to settle. The climate, language, and logistics can feel intimidating at first, but with an open mind and support from the local team, you adapt faster than you expect.
- Embrace the opportunity! At the end of the day, my advice is simple: go for it. It is an incredible experience.
If you’re already picturing life in Bangkok, you’re in good company. As Taboola’s regional expat hub, Bangkok puts you at the center of APAC innovation, with direct flights to every major market within five hours and a global team ready to welcome you. From visa paperwork and housing guidance to day-one onboarding, we’ve got you covered so you can focus on the adventure ahead.
Check out the Taboola Life blog to see why we’re consistently ranked a great place to work, explore our open roles, and realize your potential with #TaboolaLife.
