CASE STUDY  

ŠKODA Denmark

With Taboola, PHD Denmark Helps Client ŠKODA Denmark Achieve 50% Lower CPA

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With Taboola, PHD Denmark Helps Client ŠKODA Denmark Achieve 50% Lower CPA

  • 50% Lower CPA
  • 20% Of Total Campaign Conversions From Taboola

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Company

ŠKODA Denmark is a Czech automobile manufacturer. Their agency, PHD, is an insight-driven innovator in communications planning and media buying.

Challenge

PHD Denmark wanted to drive visitors to ŠKODA Denmark’s pricing pages with maximum impact at the lowest CPA (cost per acquisition).

Solution

Launch a Taboola sponsored content campaign that qualified visitors to explore pricing options for ŠKODA Denmark vehicles.

Results

With Taboola, PHD Denmark saw a 50% lower CPA for ŠKODA Denmark, and found that 20% of total conversions came from Taboola.

Introduction

Czech automobile ŠKODA Denmark and their agency, communications planning innovator PHD Denmark, were looking for a way to cost-efficiently drive visitors to pricing pages for ŠKODA Denmark’s automobiles.

Taboola was a perfect partner for the task as Taboola sponsored content campaigns reach a qualified audience; one, in this case, that was qualified to explore ŠKODA Denmark’s pricing options.

PHD Denmark Utilizes Device Targeting to More Effectively Reach Audiences on Desktop and Mobile for ŠKODA Danmark

PHD Denmark Utilizes Device Targeting to More Effectively Reach Audiences on Desktop and Mobile for ŠKODA Danmark

Splitting targeting by device was a suggestion that came to PHD from Taboola as a way to further maximize impact and keep CPA top of mind.

Targeting by device has contributed to PHD and ŠKODA Denmark’s 50% decrease in CPA by focusing on the devices on which consumers are more likely to be receptive to ŠKODA Denmark’s specific ad.

For their client ŠKODA Denmark, PHD runs with a varied media mix but finds that Taboola’s CPAs are consistently the lowest.

Taboola Pixel Helps PHD Denmark Track Success for ŠKODA Danmark

With performance goals in mind, it’s been an important part of PHD and ŠKODA Denmark’s relationship with Taboola to keep a close eye on campaign success.

For this, the Taboola Pixel has been key. The easy-to-implement Taboola Pixel efficiently and precisely allows for multiple conversion tracking, events tracking, and custom audience building, rendering it a perfect tool to consistently track results.

Quote Icon

“We wouldn’t have split our targeting by device if it hadn’t been for our Taboola account management team––those types of recommendations help us improve performance.”

- Frederik Meincke, Digital Director, PHD Media Denmark