Case Study  

Programmatic Case Studies 2021

Top US Fashion, Finance, Retail and Pharmaceutical Brands Outperform Performance Goals with Taboola

Programmatic Case Studies 2021 Logo

Top US Fashion, Finance, Retail and Pharmaceutical Brands Outperform Performance Goals with Taboola

  • 2x Target ROAS Achieved for Leading US Sunglasses Brand 
  • 53% Lower CPA Than Target Achieved for Leading US Bank
  • 30x Target ROAS Achieved for Leading US Discount Retailer

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Company

Taboola works with the world’s leading programmatic partners, enabling advertisers to connect to over 500 million daily active users (DAU) on top publisher sites only available within our exclusive exchange.

Challenge

Improve the scale and performance of programmatic sponsored content campaigns.

Solution

Accessed through leading demand-side platforms (DSPs), major US brands used Taboola’s sponsored content inventory to achieve ROAS and CPA goals.

Results

Taboola’s programmatic offerings exceeded expectations and drove strong performance for leading fashion, finance, retail and pharmaceutical brands in the United States (US).

Introduction

Taboola’s programmatic video and native offerings exceed expectations and drive strong performance for leading technology, finance and fashion brands in the United States (US). Accessed through leading demand-side platforms (DSPs), major US brands used Taboola’s video inventory to increase viewability and awareness and native inventory to increase performance while also driving efficiency across the board.

Taboola works with the world’s leading programmatic partners, enabling advertisers to connect to over 500 million DAU on top publisher sites only available within our exclusive exchange.

Leading US Sunglasses Brand Achieves 2x Their ROAS Goal with Taboola Retargeting

Leading US Sunglasses Brand Achieves 2x Their ROAS Goal with Taboola Retargeting

This popular US sunglasses brand was founded on one principle — sunglasses that can take a beating. They were looking to increase sales within the US market by reaching audiences outside of search and social channels by purchasing inventory through a private marketplace (PMP).

They worked with Taboola through The Trade Desk to capture people who had seen or interacted with ads previously, and retarget them to achieve their ROAS goals. In addition, they used Taboola’s contextual targeting abilities, reaching people who are interested in their brand.

With Taboola, this leading sunglasses brand achieves a return on ad spend (ROAS) of 700%.

Leading US Banking Institution Achieves a 53% Lower CPA for than Their Target with Taboola

One of the US’s leading banking institutions was looking to reach relevant consumers with their credit card offerings on premium publisher sites through a PMP.

This leading banking institution started working with Taboola through DV360 to drive credit card applications, leveraging Taboola’s direct relationships with premium publisher sites. With Taboola, they were able to achieve a 53% lower cost per acquisition (CPA) than their goal.

After achieving these results, this leading banking institution launched a separate campaign to promote their savings account offer.

Leading Discount Retail Outlet Achieves up to 30x ROAS Goal After Implementing Taboola’s Creative Recommendations

This leading discount retail outlet was looking to reach a specific ROAS goal for several lifestyle products.

They worked together with Taboola through Xandr to launch campaigns in the fashion, outdoor, indoor, and utility tools categories. Collaboration with the Taboola team led to creative recommendations to optimize the campaign as it ran.

With Taboola sponsored content, this leading discount retailer achieved 12x their ROAS goals for the fashion category, and 30x their ROAS goals for the outdoor, indoor and utility goals category.

Taboola Outperforms Leading Pharmaceuticals Brand’s Expectations

This leading healthcare brand wanted to advertise over-the-counter (OTC) medications in the US with Taboola, through The Trade Desk.

They started by launching a campaign for outdoor allergy relief medication, and achieved their goals. They then launched a nasal congestion relief medication campaign, and soon planned to also launch a campaign for pain relief medication. Here’s what this brand had to say:

“…the results for native beat expectations beyond anything I could have imagined! This is soon to become a third priority channel just like Video and Social!”