Taboola Helps Blinkist Educate 60,000 people in Just Six Months

“We’re able to access this unique niche of people through social media marketing, but at a very limited scale, and frankly we weren’t growing as fast as we wished - then we found content marketing. If I had to say anything to someone considering Taboola, I would say: do it. Working with Taboola will not only help you iron out your value proposition, but they’re also a great addition to your marketing mix. Content discovery is the future.”

- Sandra Wu, Digital Marketing Manager at Blinkist
Introduction

Blinkist is an app that provides access to key insights from 2,000+ bestselling nonfiction books in 19 leading categories, transformed into powerful packs any user can read or listen to in just 15 minutes.

With Blinkist, users can boost their professional skills by learning essential ideas from books in their field, ranging from productivity to business to science. They can also uncover subjects they never knew they loved, and become the best version of themselves yet with top titles in self-improvement.

Taboola Helps to Shape Blinkist’s Content Strategy for Unprecedented Success

Blinkist users are driven, willing to learn, and want to go far in life—they’re knowledge hungry and want to improve themselves, but Blinkist faced a challenge trying to explain their product succinctly.

Not just a learning app, they’re after an important mission that a lot of people resonate with, and which needs to be explained in more detail. They were able to achieve that with content articles on the Taboola Network. In addition, Blinkist used Taboola’s Server to Server (S2S) tracking to track app downloads directly.

Along with the app, Blinkist also has a magazine, which serves to brand Blinkist as a thought leader in personal development, instead of just an app. After meeting with the Taboola Creative Strategy team, they were able to better qualify traffic with more targeted articles.

Their marketing mix initially consisted of social media and affiliate marketing. With the addition of content discovery platforms such as Taboola, Blinkist was able to fully tap into the world of modern learners. The Taboola creative strategy team helped them execute their own strategy.

Blinkist also appreciated the size of the Taboola network, and believe the speed of Taboola’s product developments is pushing the industry forward. Blinkist also found the control over which type of publishers they could advertise with to be liberating, and like that they could choose to spend more with publishers that were profitable for them.

Blinkist took advantage of Taboola’s tracking capabilities

Another reason Blinkist chose to work with Taboola was their capability to track app downloads and link results directly to their campaign. They could see every conversion on the dashboard, which made optimization extremely easy.

With Taboola, Blinkist was able to acquire over 60,000 new sign ups at their goal CPA. “The Taboola network is so huge and we’ve barely tapped it. We’re hoping to penetrate every focus market through Taboola’s publishers. I’m always amazed of the reach of the Taboola network. If I wanted to target a country at the far end of the world, Taboola would’ve gotten there already and partnered with their biggest publisher” Wu said.

Tracking capabilities coupled with the reach Taboola provides is fueling Blinkist’s desire to keep expanding with Taboola.

Campaign Highlights:

60,000+ Sign Ups in Six Months

Company:
Blinkist is an app that provides access to key insights from 2,000+ bestselling nonfiction books, transformed into powerful packs any user can read or listen to in just 15 minutes.

Challenge:
To scale acquisition efforts beyond social media channels, and establish Blinkist Magazine as a thought leader in personal development.

Solution:
Taboola gave Blinkist access to a large audience of people who already love reading using Taboola S2S technology.

Results: 
With Taboola, Blinkist was able to acquire over 60,000 new sign ups at their goal CPA.