Penske Media Corporation Rolls Out The Red Carpet For Taboola, Adds Personalized Content Recommendations to Variety, TVLine and Deadline Sites

Taboola’s personalized content recommendations now across three PMC entertainment news sites on desktop and mobile to help boost engagement and increase revenue

NEW YORK, November 6, 2014 – Taboola, the leading content discovery platform, today announced an exclusive, multi-year strategic partnership with Penske Media Corporation (PMC), a leading digital media and publishing company. Taboola’s personalized and relevant content recommendations are currently on three of PMC’s prime entertainment news desktop and mobile websites: Variety.com, TVLine.com and Deadline.com. Reaching more than 28 million consumers across all three digital properties each month, PMC is leveraging Taboola’s content discovery platform to help develop their audience, boost engagement, and generate revenue.

“At PMC, we are always looking for unique ways of keeping our audience fully engaged while driving robust monetization for our content,” said Craig Perreault, SVP of Business Development at PMC. “Taboola’s discovery platform connects our users to high-quality content from around the web, including our premium websites, and we look forward to continue innovating with Taboola.”

Variety, TVLine and Deadline serve as premier online destinations for entertainment news and are visited regularly by influential entertainment industry thought leaders and key decision makers as well as film and television insiders and fans. By integrating Taboola’s content discovery platform, which indexes over five million pieces of content, PMC has the opportunity to further serve and develop their audience, increase user engagement, and generate revenue.

The Taboola/ PMC partnership will likely influence the way many Americans discover content. According to a 2014 report conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, 58 percent of 18-29 year olds and 46 percent of 30-39 year olds say they follow news about entertainment and celebrities. As mobile traffic grows, so do news consumption trends, adding significance to the mobile aspect of this partnership. Among all adult Americans surveyed, 78 percent of smartphone owners used a cell phone to consume news the week before the survey while 73 percent of tablet owners used a tablet to access news within the same time frame.

“We’re honored to be partnering with such an iconic entertainment publisher as PMC and to work with the teams at Variety, TVLine and Deadline on connecting people with content they may like but never knew existed,” said Adam Singolda, founder and CEO of Taboola. “We look forward to helping them grow their audience and together, unlocking the full potential of Content Marketing.”

About Taboola

Taboola is the leading discovery platform, serving over 150 billion recommendations to over 400 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Time, Business Insider, Chicago Tribune, FOX Sports, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About Penske Media Corporation (PMC)

Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company founded in 2003. PMC engages with thriving audiences across the web, television, mobile, print and social media – reaching more than 140 million consumers monthly (comScore, 2014), and was recently named one of the Top 100 Private Companies in the United States & North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 22 digital brands, including an extensive joint venture in India with ZEE TV, as well as more than 50 annual events/conferences and a dynamic research and emerging data business. PMC brands include PMC Studios, WWD, Footwear News, M, Deadline.com Variety magazine, Variety.com, CricketCountry.com, HollywoodLife, Beauty Inc, ENTV, India.com, Movieline, TVLine, BGR, AwardsLine, @hollywood, LA411, NY411, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards. The company is headquartered in Los Angeles, California and 11 offices around the world.

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