Televisa, the Largest Media Company in Latin America, Taps Taboola to Power Content Discovery for the First Time
elevisa signs exclusive deal with Taboola to implement content discovery and recirculation for video and articles
NEW YORK–(BUSINESS WIRE)–Taboola, the leading discovery platform, today announced an exclusive strategic alliance with Televisa, the largest mass media company in Mexico and Hispanic America. Under the agreement, Televisa integrated Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.
The alliance represents the first time Televisa has implemented content recommendation as part of its monetization strategy. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content in the form of both editorial and video recirculation to its audiences online. According to eMarketer, 65 percent of people access the internet while simultaneously watching TV in Mexico. The collaboration between Taboola and Televisa, projecting 60 million page views per month, also further illustrates Taboola’s growing global adoption in Mexico and follows a recent deal with El Universal.
“As digital media consumption continues to grow more prominent in Mexico, the need to expand our business online — beyond broadcast — is more important than ever before. Taboola was the best partner for us given their emphasis on user experience and relevance, which is key to Televisa and our audience,” said Ricardo Carvajal, Digital Managing Director of Televisa. “Content recommendation is a new strategy for us and Taboola has helped us navigate the integration seamlessly. They also have a suite of editorial tools that we look forward to using to better inform our journalists.”
Taboola acts as a search engine in reverse, analyzing hundreds of real-time signals (including location, device type, referral source, social media trends and more) to match users with content they are most likely to be interested in consuming next. Instead of expecting people to know what to search for, relevant information and content is surfaced to consumers as they browse they web, at a time when they are most likely to engage.
“Televisa is one of the most impressive media companies in the world, with creation and distribution capabilities in Mexico that extend to reach the entire Latin American population,” said Adam Singolda, founder and CEO of Taboola. “In the battle for user attention, we could not be more thrilled to join Televisa on their journey to bring their high quality content to consumers around the world in a personalized way.”
About Taboola
Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Beijing, Shanghai, Seoul, Istanbul, Sydney and Tokyo. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Televisa
Televisa is a leading media company in the Spanish-speaking world, an important cable operator in Mexico and an operator of a leading direct-to-home satellite pay television system in Mexico. Televisa distributes the content it produces through several broadcast channels in Mexico and in over 50 countries through 26 pay-tv brands, and television networks, cable operators and over-the-top or “OTT” services. In the United States, Televisa’s audiovisual content is distributed through Univision Communications Inc. (“Univision”) the leading media company serving the Hispanic market. Univision broadcasts Televisa’s audiovisual content through multiple platforms in exchange for a royalty payment. In addition, Televisa has equity and warrants which upon their exercise would represent approximately 36% on a fully-diluted, as-converted basis of the equity capital in Univision Holdings, Inc., the controlling company of Univision. Televisa’s cable business offers integrated services, including video, high-speed data and voice services to residential and commercial customers as well as managed services to domestic and international carriers through five cable Multiple System Operators in Mexico. Televisa owns a majority interest in Sky, a leading direct-to-home satellite pay television system in Mexico, operating also in the Dominican Republic and Central America. Televisa also has interests in magazine publishing and distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, and gaming.