Taboola leads the data insights session at Behind Local News conference

Taboola, a global leader in powering recommendations for the open web, is sponsoring a session about how newsrooms can best use data and insights at the Behind Local News Autumn Conference.

Nigel Vincent, Senior Newsroom Engagement Manager EMEA, at Taboola, will open the session by sharing how Taboola’s Newsroom platform enables journalists, editors and audience development teams to make informed decisions to increase readership and engagement.

Data and Insights have become part of the DNA of digital newsrooms as they transform their businesses to extend their reach and engagement with ever growing audiences.

Powered by Taboola’s predictive engine and massive data set of over 500 million daily active users, Taboola Newsroom helps journalists, editors and audience development teams make informed decisions to increase readership and engagement.

Newsroom provides real-time audience analytics and sophisticated engagement metrics, including time on page, video watch rate and subscription conversion metrics. 

In addition, the platform facilitates homepage optimisation tools such as headline and image a/b testing and uses advanced AI to display trending topics from across the open web, helping publishers to personalize their homepages.

David Higgerson, Chief Digital Publisher at Reach plc will be joined by Frank O’Donnell, editor of the DC Thomson-owned Aberdeen Press and Journal, in talking about how they have used data successfully in their companies.

The Behind Local News Conference, taking place on November 11 in Birmingham, and sponsored by DC Thomson, Reach and Iliffe Media, will focus on the major issues in newsrooms, including how to manage hybrid working and staff retention challenges, understanding the role of analytics and the important issue of journalist safety at work.