Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it joined the FCP-Assointernet assembly. The FCP Federation of Advertising Concessionaires, is the associative body that has gathered the best skills and experiences in the world of Italian advertising. The new partnership will enable Taboola to contribute to the performance and trends of advertising sales on the Open Web and to participate in working tables held by the FCP. Corinna Marrone Lisignoli, Taboola’s newest Publisher Sales Director in Milan, will be representing Taboola as part of the members of FCP-Assointernet.
Taboola will collaborate in the monthly data report of the FCP-Assointernet related to online advertising, which represents essential information to educate the market about the trends and evolution, and be part of the FCP-Assointernet associates which currently groups major premium publishers such as Cairo Rcs Media, 24 Ore System, Edizioni Condé Nast S.P.A, Hearst Italia, Manzoni, Mediamond, and many others.
The FCP-Assointernet collaborates with the most important organizations and associations working in the field of advertising in order to draft official documents for the regulation of new standards on issues related to Ad Verification, Brand Safety, Ad Fraud, and more. One of the most important results of this cooperation is the “White Paper on Digital Communication”.
“The FCP-Assointernet and Taboola share a common objective to empower advertisers and publishers,” said Adam Singolda, CEO and founder, Taboola. “We are pleased to team with their organization, which is focused on discussions about the future of our industry, and help to shape education on topics that are relevant to the Italian market.”
Informazioni su Taboola
Taboola offre raccomandazioni in open web, aiutando le persone a scoprire contenuti di loro interesse. La piattaforma, basata su intelligenza artificiale, viene utilizzata su proprietà digitali, tra cui siti Web, dispositivi e app mobile, per incrementare la monetizzazione e il coinvolgimento degli utenti. Taboola ha stretto partnership a lungo termine con alcune delle principali properties nel settore dei media digitali nel mondo, tra cui CAIRORCS MEDIA S.p.A., CNBC, NBC News, Business Insider, The Independent ed El Mundo. Più di 13.000 inserzionisti utilizzano Taboola per raggiungere oltre 500 milioni di utenti attivi ogni giorno in un ambiente sicuro per i brand. L’azienda è presente in 18 città in tutto il mondo, tra cui New York e Tel Aviv.