Taboola Renews Long-term Contract with Siamsport.co.th, Marking a 10-Year Partnership in Driving Recommendations and Revenue, Now Expanding to E-commerce
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a renewal of its long-term partnership with Siamsport.co.th, Thailand’s largest sports website, which receives 8 million readers per month, under Siam Sports Syndicate Public Company Limited. The deal marks a decade in partnership between Taboola and Siamsport.co.th, with the sports publisher among the first partnerships for Taboola in Thailand.
With today’s news, Siamsport.co.th continues to use Taboola technology to power content recommendations on its highly visited sports destination, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content and targeted advertisements, to generate meaningful revenue and increase audience engagement. The publisher will also begin testing Taboola’s e-commerce offerings through its recent acquisition of Connexity, to enhance its revenue growth strategy as well.
Mr. Vaksorn Lohtong, Managing Director of Siam Sport Digital Media Co., Ltd., stated, “We are pleased to continue our collaboration with Taboola. Taboola is a company with the expertise, technology, and insights to deliver and create an excellent audience experience. Taboola also provides a new e-commerce solution that will help to enhance our revenue growth strategy, build an audience base and new traffic from their global mobile device partner. Taboola’s tools empower editorial teams to improve contents with actionable data insights, drive sports marketing and help the brand’s entry into the e-sports market, a new community for the younger generation. This collaboration with Taboola will enhance our position as Thailand’s leading sports company.
Adam Singolda, CEO and founder, Taboola, said, “Siam Sports has built a strong legacy in providing comprehensive sports coverage for a large reader base in Thailand. Over our mutual decade-long partnership, they have shown real innovation in adopting new ways to grow, through recommendations, and most recently testing e-commerce solutions. We look forward to continuing to grow together.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statement on Form F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.