Pro Football Network Maximizes Taboola Implementations and Tests New Offerings to Drive Further Engagement, Audience Development and Monetization in Light of the 2022 NFL Season
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new partnership with Pro Football Network, a destination for football that is committed to delivering purposeful, captivating and exceptional sports content, reaching nearly 10 million page views per year.
To date, Pro Football Network has used several Taboola offerings, such as Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, for a more engaging experience. Additionally, Pro Football Network has implemented Taboola’s Read More feature, which helps publishers engage mobile users before they bounce by raising the visibility of below-article units higher up on the page while enabling interested users to continue reading the full article. Pro Football Network has also integrated Taboola’s Explore More product across its network, an offering designed to keep users visiting publisher sites directly from social media and apps, increasing engagement. Lastly, Pro Football Network has adopted Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users.
Since Pro Football Network’s complete transition over to Taboola in April 2022, it has seen a 256% increase in revenue.
As part of a growing relationship with Taboola, Pro Football Network will look to add Taboola’s mid-article placements to its website, allowing for new revenue opportunities and ways to both engage readers and improve the user experience.
“At Pro Football Network, we’re constantly looking for ways to improve our digital properties, which reach hundreds of thousands fans every day,” said Matthew Cannata, CEO at Pro Football Network. “We transitioned to Taboola due to their expansive offerings, such as Feed and Read More, and we’ve already seen incredible results from this new partnership. We’re excited to have Taboola on board as a key discovery partner to help us continue to achieve our ambitious revenue goals while also providing good UX for our readers.”
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Pro Football Network LLC
Pro Football Network (PFN) is a comprehensive sports media company that focuses on the NFL, fantasy football, NFL draft, college football, and betting. PFN’s unique voices and engaging personalities connect with both casual and hardcore football fans through purposeful, captivating, and exceptional football content.
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