Taboola Teams with NESN As First Recommendations Partner to Boost Engagement, Audience Growth, and Monetization

NESN Sees Impressive Revenue Per Mill (RPM) Performance with Taboola, Exceeding the Sports Vertical Benchmark by 87%; Partnership Marks Taboola’s Continued Expansion Into the Sports Vertical

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with NESN, leading news source for New England sports programming. NESN is owned by the Boston Red Sox and Boston Bruins, and delivered throughout the six-state New England region and nationally as NESN National. 

NESN is utilizing Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. NESN has implemented Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience into the publisher’s family of news websites, on homepages, and article pages. In addition, NESN has also adopted Taboola’s Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps. Taboola allows NESN to provide personalized user experiences across these touchpoints, optimizing content recommendations to improve user engagement.

Since Taboola and NESN started working together in January, NESN has already seen 87% higher Revenue Per Mill (RPM) on U.S. traffic than the average sports vertical publisher. RPM measures how much revenue a publisher makes per 1,000 impressions.

“We’re excited to be partnering with Taboola, our first recommendations partner, and we’re looking forward to seeing how their comprehensive offerings, like Taboola Feed and Explore More, will keep our readers engaged and open new avenues to grow our business,” said Matt Barsomian, Director of Digital Partnerships, Ad Ops & Revenue Strategy at NESN.

“NESN has proven itself to be a must-read destination for sports fans, and we’re thrilled to be their first recommendations partner, helping them achieve their business goals through our offerings like Feed and Explore More,” said Adam Singolda, CEO and Founder at Taboola. 

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like. 

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.

Learn more at and follow @taboola on Twitter.

Disclaimer – Forward-Looking Statements

Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.