Partnership Sees Nerdist Leverage Taboola to Drive Further Engagement, Audience Development, and Monetization Through Feed and Explore More
Under the agreement, Nerdist, home to the latest entertainment news and pop culture analysis generating nearly 2 million pageviews per month, will utilize Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. Nerdist will incorporate Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience. In addition, Nerdist will implement Taboola’s Explore more, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps.
“At Nerdist, our top priority is providing high quality content to our loyal, broad entertainment and pop culture-focused audiences. We knew that selecting a reliable content recommendations partner is critical,” said Amy Ratcliffe, Nerdist’s Editor-in-Chief. “We’re thrilled to work with Taboola and are looking forward to seeing how their comprehensive offerings, like Taboola Feed and Explore More, will move the needle for reader engagement and audience growth.”
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Nerdist is a multi-platform media and entertainment network for fans of genre and pop culture content. With flagship series including Nerdist News hosted by Dan Casey, fan-favorite shows like Explainiac and CelebriD&D, and daily in-depth editorial coverage, Nerdist reaches millions of people every day on Nerdist.com and on leading platforms including YouTube, Facebook, Instagram, and TikTok. Nerdist is owned by Legendary Entertainment and is part of Legendary Digital Networks, which also includes Geek & Sundry, Because Science, and Amy Poehler’s Smart Girls.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under “Risk Factors” in our Registration Statements on Form F-1 and F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.