iMedia Digital Services Teams with Taboola in Multiyear Advertising and Content Recommendation Partnership; Newest Deal to Surpass 10-year Milestone Together for Companies
iMedia Brands, Inc. (“iMedia”) (NASDAQ: IMBI, IMBIL) announced its advertising arm, iMedia Digital Services (iMDS), entered into an advertising and content recommendation partnership with Taboola (NASDAQ: TBLA), effective October 1, 2022. This is the seventh year that Taboola has provided advertising products to iMDS to help drive user engagement and conversion for iMDS advertisers as well as new ecommerce solutions from Connexity. This newest six-year deal solidifies a decade-long partnership between iMedia and Taboola.
Under the deal, iMDS will continue to adopt Taboola’s extensive product portfolio, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, for a more engaging experience. iMDS is a long-time user of Taboola Newsroom, an offering that provides unique editorial insights that inform how to create more engaging content and discover new coverage areas that drive loyal readership.
iMDS clients include telecom portals, such as Centurylink and Armstrong, as well as owned and operated entertainment brands like ShopHQ, ShopBulldog TV, ShopHQ Health, and 1-2-3.tv reaching more than 200 million monthly US users.
“Taboola continues to be an important digital content and advertising partner for us,” said Matt Leardini, President of iMDS, “We appreciate Taboola’s constant efforts to enhance their platform and to remain innovative, most recently with the enhancements to its ecommerce capabilities, helping us further engage users, create new ecommerce revenue channels, and capitalize on continued innovation in digital advertising.”
“iMDS continues to show why they’re a leader at the intersection of entertainment, commerce and advertising,” said Adam Singolda, CEO at Taboola. “We have a long and productive history together, where we’ve partnered closely for mutual growth around testing, learning, and implementing solutions for their audiences. iMDS is taking a truly holistic approach to growth using Taboola products, from recommendations, personalization, ecommerce, and insights and we look forward to hitting the decade mark together.”
About iMedia Brands, Inc.
iMedia Brands, Inc. (NASDAQ: IMBI, IMBIL) is a global media company capitalizing on the convergence of entertainment, ecommerce, and advertising. The Company owns and operates four television networks, which are ShopHQ, ShopBulldogTV, ShopHQHealth and 123tv. ShopHQ, the company’s flagship television network with a thirty-year history, is nationally distributed in the U.S. to over 90 million homes via its affiliation agreements in cable, satellite, and broadcast, and reach viewers through its social platforms and its OTT Ap on Roku, Apple TV, Amazon Fire and Samsung Smart-televisions.
iMedia’s common stock is traded on the NASDAQ Global Market stock exchange under the ticker IMBI. iMedia’s 8.5% bonds are also publicly traded on the NASDAQ Global Market under the ticker IMBIL and pay holders 8.5% interest quarterly in arrears on March 31, June 30, September 30, and December 31.
About iMDS
iMDS (iMDS.tv) is iMedia Brands, Inc.’s advertising arm for its four television networks, specializing in engaging shopping enthusiasts across multi-screen formats including television, online, mobile social and OTT advertising marketplaces. iMDS’s flagship product is its Retail Media Exchange™ a leading proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with consumers.
About Taboola
Taboola (NASDAQ:TBLA) powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo. More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands, including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
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