Taboola Teams with Benzinga in New Content Recommendation Deal; Holistic Partnership Will See Taboola Recommendations Boosting Benzinga’s Publisher and Advertiser Businesses
New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new partnership with Benzinga, a full-service news and media company specializing in real-time news, actionable trading ideas and insightful commentary, reaching hundred of millions of pageviews per year. Through the deal, Taboola will be partnering with Benzinga in a holistic way by supporting both its publisher and advertiser businesses.
Benzinga will utilize Taboola’s suite of products to grow its audience, optimize user engagement, and drive revenue. Benzinga implements Taboola in multiple impactful user touchpoints — from apps, to article pages, and homepages — through offerings including Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations for an engaging experience. Benzinga will also implement Taboola’s Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps. Taboola allows Benzinga to provide personalized user experiences across all these touchpoints, optimizing content recommendations to improve user engagement.
In addition, Taboola’s advertiser solutions will work to attract new, relevant consumers on premium publisher sites to Benzinga’s products, including its actionable equity newswire offering and financial calendar suite.
“We chose to renew with Taboola over other native advertising companies because we truly believe in their solution and see them as our preferred tech partner,” said Nick Baxter, Director of Advertising at Benzinga. “We’re confident that Taboola’s expansive offerings, such as Feed and Explore More, will help us improve reader experiences and attract new audiences and we can’t wait to see how their advertiser solutions will improve our brand awareness and bottom line.”
“Benzinga is one of the most trusted, credible sources of financial news and we’re proud to continue our partnership with them,” said Adam Singolda, CEO and Founder at Taboola. “We look forward to providing Benzinga with competitive advantage, improved reader experience through content recommendations, and new ways to drive monetization.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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