Taboola Inks Exclusive Agreement with Bloomberg

Taboola’s Personalized Content Recommendations Now Fully Integrated into BloombergBusiness.com

NEW YORK, March 31, 2015 – Taboola, the leading content discovery platform, today announced that it has signed an exclusive, multi-year agreement with Bloomberg, the global business and financial information and news leader. Taboola’s personalized recommendations of articles, videos, and photo galleries now appear on BloombergBusiness.com on desktops and mobile devices.

“We’re thrilled to strike a partnership around content discovery with such a prestigious news organization as Bloomberg,” said Adam Singolda, founder and CEO of Taboola. “Our company’s roots stem from video, and we’re confident in our ability to drive massive video growth as well as a personalized experience for audiences across all platforms.”

Taboola’s mathematical algorithms examine over 100 different signals, including collaborative filtering, geography, user behavior, context, and social media trends to predict which specific piece of content a user may be interested in consuming next.

“We are happy to extend our partnership with Taboola to continue to surface content that is interesting to our audience,” said Paul Maya, global head of Bloomberg Digital.

Taboola’s personalized sponsored content from around the Web provides publishers like Bloomberg with a native monetization experience and the ability to keep their audience engaged while generating meaningful revenue.

About Taboola

Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, NBC News, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

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