Taboola Launches New Global Partner Program ‘Taboola PRO’ For Brands, Agencies And Marketing Professionals

New program developed to arm marketers with advanced knowledge on how to use Taboola’s platform to maximize business outcomes for clients

March 3, 2020 – Taboola, the world’s leading discovery platform, today announced its “Taboola PRO” program to empower advertising and digital marketing professionals with best practices to increase customer acquisition, platform adoption, campaign success, and growth potential for their clients using Taboola’s platform.

Taboola held their inaugural Taboola PRO session earlier in 2019, with participants from leading German and Austrian advertising agencies in the U.K., as well as sessions in Israel, across India and other major markets in Asia, with U.S. sessions kicking off in 2020.

Sharing views on their experience going through the Taboola PRO process, Tanja Bauer, Senior Sales & Marketing Manager, Purpur Media, of Austria said, “We are excited to be the first in the region to enter Taboola’s partner program. We have been working with Taboola for over a year now and are able to deliver best-in-class native advertising services to our clients across the globe. We can aim to provide long term content solutions with incredible support, training, and advice from team Taboola.”

“Being a part of Taboola Pro has enlightened our eyes and has made a great contribution to us in the professional field,” said Ofir Morag, User Acquisition Marketing Manager, Playtika Israel. “It was both an educational and fun experience which is the perfect balance to learn and retain information!”

David Said, Head of Native Advertising at Resolution Media (an Omnicom Media Group Company) added, “The session provided us with even deeper insights and learnings that will strengthen our expertise in Native Advertising in the long term. We can transfer this added value seamlessly into the client experience and thus further drive the success of our clients.”

Lavinn Rajpal, Co-Founder & COO, Chimp&z Inc. India said, “We are excited to be one of the first in the region to associate with Taboola’s Partner Program. We look forward to working with Taboola and be able to deliver best-in-class native advertising services to our clients across the globe. With Taboola’s support and services we aim to provide long term content solutions with the incredible support, training and advice from team Taboola.”

M. Janaradhan, Digital Marketing Manager at GoPaisa Netventures Pvt Ltd. Shared his views on Taboola Pro Event, “We have been working with Taboola for over a year and a half now and I can confidently say that Taboola is the best marketing tool to drive users with similar interests to our content. The Taboola Pro event which we attended in November’19 was a remarkable learning experience for me in terms of new marketing strategies. Furthermore, a detailed overview of new updates of the platform and a demo of Taboola Video Ads was a plus.”

Rajesh C, Manager of Media Buying at Valueleaf Services (India) Pvt Ltd. said, “Taboola Pro did open opportunities for us to increase awareness about native advertising, learning pro tips, advanced optimization and knowing the product even better. We hold special gratitude for the Taboola team for keeping us on our toes with its educational workshops. Thank you for the grounding knowledge and for helping us succeed with Taboola’s world-class native advertising solutions.”

Advertising and digital marketing professionals working with Taboola can reach out to their account managers to learn more about Taboola PRO.

About Taboola

Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month.

Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 18 cities worldwide.

Learn more at www.taboola.com and follow @taboola on Twitter.