Business Insider Australia Launches Taboola Across Desktop and Mobile Sites To Drive Engagement and Revenue
BANGKOK and SYDNEY, SEPTEMBER 30, 2015 – Taboola®, the world’s leading discovery platform, today announced the official launch of its personalised content recommendations on Business Insider Australia, the local edition of the leading digital business title that reaches 2 million unique browsers in Australia every month. Business Insider Australia’s publisher, Allure Media, also leverages Taboola for content discovery and monetization on its other digital properties including the Australian editions of Gizmodo, Lifehacker, and Kotaku.
“Optimising engagement remains one of our primary missions for Business Insider Australia, and Taboola’s personalised content recommendations from around the web are supercharging that effort,” said Paul Colgan, editor in chief of Business Insider Australia. “As our mobile audience continues to grow, Taboola’s advanced technology and proprietary management tools are proving to be the most efficient multi-platform solution for monetization while also providing us with valuable audience insights that inform our editors about the type of content our audience enjoys most.”
Delivering global coverage of breaking news and current affairs for aspirational business leaders, Business Insider Australia features the latest technology, money and markets news, along with ideas to inspire executives and high-end lifestyle features. The partnership between the publisher and Taboola will enable Allure Media to generate revenue in an innovative way and continue developing its loyal readership.
Taboola’s predictive technology analyses hundreds of real-time signals (such as geography, device type, browsing history, collaborative filtering, and social media trends) to best match content with a specific user most likely to be interested.
“Business Insider Australia is one of the most highly respected news sites in the region, and we are extremely excited about working with Allure Media to boost engagement, and revenue via audience segmentation and personalization, which we believe are the key factors to successful digital publishing,” said Adam Singolda, founder and CEO of Taboola. “We look forward to connecting business leaders across Australia with content they may like and never knew existed.”
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
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