Taboola Launches Personalized and Native Recommendations on MSN.com in U.S., Expanding to 50 International Markets

Taboola Platform Will Enable MSN Audiences Globally to Discover Content and Help Drive Deeper Engagement With Windows Apps and Products

NEW YORK, JANUARY 12, 2016 — Taboola®, a leading global discovery platform, today announced a strategic business relationship with Microsoft Corp. (NASDAQ:MSFT) to further expand content discovery on MSN worldwide. Taboola-powered sponsored content recommendations and native content ads are already seamlessly integrated into MSN’s desktop and mobile sites across 28 global markets (including the U.S., Canada, United Kingdom, France, Italy, Germany, India, Australia and Brazil) in nine languages, with rollout plans to reach a total of 50 international markets fully localized in 24 different languages.

The core aspects of the cross-platform business relationship focus on audience development, engagement, and monetization for MSN.com by leveraging Taboola’s sophisticated predictive technology, and span all page types and placements including homepage, article, video, and photo gallery.

Microsoft has also deployed Taboola’s Full Page Personalization technology on the MSN.com U.S. site, utilizing advanced data segmentation to create a fully customized, high-quality user experience for MSN visitors.

“MSN is one of the largest global publishers, aggregators and distributors of premium content online, enabling our media partners worldwide to reach hundreds of millions of consumers every month,” said Joe Cepollina, Universal Store Principal Program Manager Lead of Microsoft. “Through our relationship with Taboola, we have built a new pillar of scalable monetization while giving our audiences a more deeply immersive and personalized content experience.”

According to a November 2015 report by global digital measurement intelligence firm comScore Media Metrix, MSN content websites currently welcome over 397 million unique visitors every month around the world.

Taboola’s predictive technology functions as a search engine in reverse. Rather than users inputting keywords to find information, Taboola powers the content to find specific users around the web after analyzing hundreds of real-time signals (including user content consumption, device, geography, context, referral source, social media trends, and more).

Taboola founder and CEO, Adam Singolda, said, “Microsoft sets the standard for delivery of premium content and productivity tools. We look forward to working with the MSN team on driving audience growth, engagement and exciting monetization.”

About Taboola

Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

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