Employees

Inside Growth Publisher Sales: From IC to Team Lead, Bhoomi Wadhwa Attributes These Key Things to Her Growth at Taboola

Working at Taboola has helped broaden my perspective, become more resilient, think creatively to make a lasting impact, and raise my own bar.” After nearly five years at Taboola, Bhoomi Wadhwa shares her journey from individual contributor to team lead for SMB Publisher Sales in APAC.

Curious about how she’s grown her career and drives impact for her team and clients? Here, Bhoomi reflects on these top three attributes that helped her turn challenge and opportunity into career gold: a growth mindset, collaboration, and resilience.

Approach each day with curiosity and a growth mindset

For me, a growth mindset means seeing every moment as an opportunity to learn. Our work on the growth publisher sales team is about scaling publisher partnerships and fueling revenue growth. During a typical day, our team reviews performance for newly launched publishers, researches new prospects, conducts discovery calls to understand publishers’ business models, and gauges if Taboola could drive them better performance. Taking on each effort with curiosity and an agile mindset to uncover new possibilities is key because in our industry, the only constant is change.

APAC Sales Kick Off 2025

What’s one of the most exciting parts of your job that shows a growth mindset in action?

I thrive on unexpected challenges because they force me to think outside the box, learn something new, and challenge myself to come up with creative solutions. Working across different cultures is a perfect example of this. I manage a diverse team of four individuals and often find myself on calls with people from countries like India, Australia, Japan, Korea, and parts of Southeast Asia, sometimes all in one day.

Instead of seeing this as complicated, I see it as an incredible opportunity to adapt my communication style and learn from different business nuances and cultures. The biggest learning that comes from this is that every market operates differently, and I can create impact at scale while navigating industry changes by being open to new ways of thinking.