Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced that it has been named a Gold Winner in the “Best Use of AI in Advertising” category at the Advertising Awards Asia Pacific 2026. The recognition is based on a successful campaign between Taboola APAC, Hilton Worldwide Holdings, and Dentsu Singapore.
Results of the campaign demonstrated how Realize, Taboola’s AI-powered performance platform, helped Hilton improve campaign performance by identifying high-intent audiences in real time beyond traditional travel affinity targeting. The campaign delivered an 85% lower Cost Per Landing Page Engagement (CPLE) against the campaign benchmark, achieved 3.8x greater efficiency than standard audience targeting, and drove significant improvements in brand metrics, including a +17-point uplift in Ad Recall and +18-point uplift in Brand Image.
What: The Advertising Awards Asia Pacific recognize excellence in advertising innovation across the region, celebrating campaigns that demonstrate outstanding creativity, technology, and measurable business impact.
When: The winners were announced on July 29 2026.
Where: The winners announcement can be found on the Advertising Awards Asia Pacific website.
According to the Advertising Awards Asia Pacific, the awards celebrate organizations and campaigns that are advancing the advertising industry through innovation, creativity, and technology-driven marketing excellence.