GMA Network, Philstar and Manila Bulletin will leverage Taboola’s technology to strengthen audience engagement, grow monetization and deliver richer digital experiences for readers across their online properties.
Taboola (NASDAQ: TBLA), a global leader in delivering performance at scale for advertisers, today announced exclusive partnerships with GMA Network, Philstar Global and Manila Bulletin, expanding its premium publisher network in the Philippines.
Through the partnerships, GMA Network, Philstar and Manila Bulletin will leverage Taboola’s technology to deepen reader engagement, personalize content experiences and create new monetization opportunities, including through Taboola Feed, Newsroom and Taboola News.
GMA Network is one of the Philippines’ leading media organizations, reaching audiences across broadcast and digital platforms. Philstar Global is among the Philippines’ leading English-language digital news publishers with strong readership among professionals and urban audiences. Manila Bulletin is one of the country’s oldest and most respected English-language news organizations, serving readers across national news, business, lifestyle and opinion. Together, these partnerships further expand Taboola’s work with leading premium publishers across the country.
The announcement builds on Taboola’s existing publisher relationships in the Philippines, including Inquirer, Summit Media, PEP.ph and Philstar Life, further strengthening the company’s premium publisher network across the country’s digital publishing ecosystem.
As publishers continue to evolve their digital strategies, many are investing in technologies that help deepen audience relationships while creating sustainable business models. Through these partnerships, GMA Network, Philstar Global and Manila Bulletin will leverage Taboola’s platform to deliver more engaging content experiences for readers while supporting their long-term digital growth.
“People are consuming content across more digital platforms than ever, and we’re constantly looking for ways to make those experiences more relevant and engaging. Our partnership with Taboola helps audiences discover more of the content they value, while supporting our broader vision for a stronger, more connected digital ecosystem.”
—Dennis Augusto L. Caharian, President & COO, GMA Network Inc
“This partnership is an important step toward deeper audience insight. By leveraging Taboola’s technology, we are transforming how we deliver our journalism to ensure it is more relevant, accessible, and timely for our readers. It empowers us to make data-driven decisions that enhance audience retention and reach, supporting Philstar.com’s business growth without compromising the quality and integrity of our journalism. Ultimately, we are making it easier for readers to connect with the content that matters to them while upholding the trust the Philstar brand represents.”
— Rose Anne, COO, Philstar Global Corporation
“GMA Network, Philstar and Manila Bulletin have built trusted relationships with audiences across the Philippines,” said Adam Singolda, Founder and CEO of Taboola. “These partnerships significantly expand Taboola’s work with premium publishers in the market and reflect our commitment to helping them deepen audience engagement, strengthen monetization and build sustainable digital businesses through our technology.”
The partnerships reinforce Taboola’s continued investment in the Philippines and its broader commitment to supporting premium publishers across Southeast Asia. By helping GMA Network, Philstar Global and Manila Bulletin strengthen audience engagement, unlock sustainable monetization opportunities and deliver better digital experiences, Taboola continues to expand its work with leading media organizations across the Open Web.
About Taboola
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.