Taboola, the world’s leading discovery platform, today announced a multi-year strategic partnership with mediba for au Web Portal, which operates au Web Portal. Under this partnership, mediba has leveraged Taboola’s content discovery platform exclusively to provide a personalized news experience and optimized for tens of millions of PC and mobile content readers on the au web portal.
This strategic partnership will see Au Web Portal use Taboola’s discovery platform to increase user engagement through personalized news based on reader interests, through Taboola Feed. In addition, mediba will leverage Taboola Feed to boost monetization across its properties, including with seamless, non-intrusive, in-feed video experiences.
Taboola Feed is a seamlessly integrated infinite feed that provides readers with personalized content for a more engaging experience editorially from the site they are on, and from the web. Similar to how people experience social networks, Taboola Feed encourages audiences on the open web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next.
“Taboola, which has accumulated deep knowledge about advanced deep learning technology and user preferences, will be an important partner for mediba’s au web portal,” commented Mr. Takami, portal business PdM of mediba Co., Ltd. He said: “We are pleased to work with Taboola, which delivers a better experience and higher profitability for our customers by delivering dynamic and optimal content to individuals, and with strict advertising standards. We are very excited to partner with Taboola, which has a screening process and is strong in video advertising.”
“Our focus over the next 10 years is to help bring quality journalism and news to all devices, and drive hundreds of millions of people back to the open web,” said Adam Singolda, CEO and founder, Taboola. “Premium publishers, advertisers and smartphone manufacturers have a massive opportunity to engage with audiences in a way that is deeply personal and creates long-term relationships based on value and trust. I am very excited to partner with mediba to power this type of growth through a long-term strategic partnership with au Web Portal, one of Japan’s top premium publishers with tens of millions of local readers. Trust from publishers like them is one reason we have successfully doubled growth every quarter this year in Japan, and why we continue to grow.”
Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month.
Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, Ouest-France, Manzoni, BILD, Huffington Post, Microsoft, Business Insider, The Independent and El Mundo. The company is headquartered in New York City with offices in 18 cities worldwide.