New Delhi, October 1, 2020 – Taboola the world’s leading discovery platform announced an exclusive partnership with ABP Live, India’s premium news platform with more than 600 million-page views across the web, desktop and app in 6 Indian languages (Hindi, English, Marathi, Bengali, Gujarati & Punjabi). Under the three-year partnership, ABP Live will use Taboola’s discovery platform across their regional sites on mobile and web to maximize traffic, increase audience engagement and monetization.
ABP Live will leverage Taboola Newsroom’s insights, providing editorial teams with actionable insights and data about content performance in real time, allowing them to test the performance of headlines, thumbnails and story placements in real time and discover topics their users are most interested in reading about.
The platform also provides editors with unique insights on trending topics from Taboola’s network. The publication will also implement Taboola Feed, a continuous scroll that provides readers with a seamless flow of personalized content recommendation and videos to keep users engaged on the publication’s application and website.
“We sought to partner with Taboola as a true strategic partner,” said Ishaan Upadhyaya, xxxx, spokesperson ABP Live. “They provided clear value to increase readership and revenue as we move into the future. Their technology platform is key to increasing user engagement, acquisition and will allow us to beta test future products. Their Taboola Newsroom will also allow us to optimize and plan content creation to keep readers engaged.”
Taboola’s technology and product offering helps publication drive engagement and help consumers discover content of their interest. Data from Taboola Newsroom identifies topics and news categories which have seen an increase in pageview traffic. The insights help publishers create user friendly content and improve website engagement.
Taboola helps people discover what is interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month.
Advertisers use Taboola to reach their target audience when they are most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 18 cities worldwide.