Taboola, a global leader in powering recommendations for the open web helping people discover things they may like, today announced a new three-year strategic partnership with Weatherzone, a DTN company. The partnership includes Taboola’s content discovery feature Taboola Feed, plus Taboola Video and Taboola News.
Weatherzone is Australia’s largest private weather service, reaching one in five Australians each month with weather forecasts, news and insights. In addition to its consumer services, Weatherzone provides operational intelligence to business, corporate and government clients across 15 industries including energy, travel, insurance, agriculture, retail, and mining.
Taboola’s content recommendation tool will be rolled out across the Weatherzone website (www.weatherzone.com.au) and its mobile apps, integrating the Taboola Feed, enabling users to access content recommendations, and Taboola News for new audience engagement opportunities.
Weatherzone will also integrate Taboola Video, allowing audiences to watch high-visibility videos, boosting engagement and user experience.
Weatherzone Managing Director, Martin Palmer, said: “We are always exploring ways to enhance our user experience with contextualised content. Taboola’s ability to enhance content discovery and audience engagement across our web and app platforms was a key driver in our decision to partner with them.”
Adam Singolda, CEO and Founder at Taboola, said: “We are thrilled to partner with Weatherzone, a premium publisher and key weather destination in the Australian market. We look forward to supporting their local and national news by giving their readers more of what’s relevant, interesting, and new.”
The Weatherzone partnership follows Taboola’s recent announcements of partnerships with Are Media, Repco Supercars Championship and Val Morgan Digital.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Weatherzone, a DTN company
Weatherzone is Australia’s largest private weather service. Our team of highly qualified meteorologists understand the impact weather has on the day-to-day operations of businesses and life of consumers. Weatherzone provides the most accurate and reliable insights to more than five million Australians a month and more than 15 industries including mining, agriculture, energy, ports, aviation, retail, insurance, broadcast media, digital media and more.
In 2020, Weatherzone won the World Meteorological Organization’s (WMO) highest award for “Private Sector Information Content (usefulness, reliability, quantity and quality of information)”.
For more information about DTN visit https://www.dtn.com.