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Taboola Choice

If you would like to go directly to Taboola’s opt-out status options, please click here.
If you would like to learn more about Taboola’s region-specific processing of personal data, you can go directly to the applicable notices for individuals in Brazil, California, Europe (including the United Kingdom), China, or Thailand.


Privacy Self-Regulation:

Taboola is dedicated to providing Internet users the highest level of transparency and control over the use of their data in online advertising. We adhere to the Self-Regulatory Principles set forth by the Digital Advertising Alliance (DAA), the Digital Advertising Alliance Canada (DAAC), and the European Interactive Digital Advertising Alliance (EDAA). Taboola also adheres to the Interactive Advertising Bureau’s (IAB) Self-Regulatory Principles for Online Behavioral Advertising, the IAB Europe OBA Framework, as well as participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies as vendor number 42. In addition, Taboola is a proud member in good standing of the Network Advertising Initiative (NAI), an association dedicated to responsible data collection use in digital advertising, and we adhere to the NAI Code of Conduct for Web and Mobile. To update your AdChoices Opt Out settings, select your region here: US, Canada, or Europe (including the United Kingdom); and to manage all NAI member sites’ settings, click here.

Privacy Policy:

Taboola, Inc., together with its Affiliates (“Taboola”, “we”, “us”, or “our”), recognizes the importance of your privacy. In this privacy policy (“Privacy Policy”) we describe how we collect, process, use, and disclose information that we obtain through our website,, any Taboola website displaying this Privacy Policy (collectively, the “Sites”), our content-discovery platforms, feeds, widgets, analytics tools, and other technical applications that we provide on third-party websites (collectively, the “Content Discovery Platform”), and the Taboola News suite of content-discovery tools available on mobile devices and operating systems (including the Start line of products, collectively “Taboola News”) (all collectively, the “Services”).

When you visit the Sites, or use or interact with any of our Services, we will collect information from or about you or your device, which may include personal information or personal data as defined by applicable privacy laws (“Personal Information” or “Personal Data“)  (collectively, the “Information”), and this Information will be handled as described in this Privacy Policy.

We may use Information collected through the Sites and Services in various ways, depending on whether you are (i) a publisher, advertiser, or other content provider that has a contractual relationship, with Taboola (a “Customer“); (ii) a visitor to our Customers’ websites and digital properties who interacts with our Services (a “User“); or (iii) a visitor to the Taboola Sites (a “Site Visitor“), which may include Customers and prospective customers. Therefore, this Privacy Policy outlines specific provisions for each of these categories in Sections 1 – 3, and outlines provisions that apply to all three categories in Section 4 below.

For more information about how we use cookies on the Sites and when providing our Services, please refer to our Cookie Policy.