Privacy Policy | World's Largest Discovery Platform | Taboola

Effective Date: April 4, 2016

Taboola, Inc., together with its affiliates (“Taboola”, “we”, “us”, or “our”), recognizes the importance of privacy. In this privacy policy ("Privacy Policy") we describe how we collect, use, and disclose information that we obtain through our websites, such as www.taboola.com and Taboola.fr or any other Taboola website displaying this Privacy Policy (collectively, the “Sites”), as well as our content-discovery platforms, widgets, analytics tools and other technical applications we may provide either through our Sites or through third-party websites (collectively, the “Services”). 

By visiting the Sites, using or interacting with any of our Services, you expressly consent that any information that we collect from or about you through our Sites or Services, including Personal Information, anonymous information, and aggregate information (collectively, “Information”), will be handled as described in this Privacy Policy.

The use we make of the Information, including Personal Information, collected through the Sites and Services may vary depending on whether you are (i) a Taboola customer ("Customer"), i.e., a publisher, advertiser or other content provider with whom we have a contractual relationship; (ii) a visitor of our Customers' websites interacting with our Services ("User"); or (iii) or a visitor of our own Taboola Sites ("Site Visitor"), which may include Customers as well as prospective customers. Therefore, we have distinguished the relevant information that relates to each of these target categories into three different sections below. Information that is relevant to all of these three categories is set forth in section 4 of this Privacy Policy.

We define “Personal Information” to mean personally identifiable information about an individual, such as a name, address, email address, phone number, or other identifier that permits direct or indirect identification of a specific individual, or as otherwise defined by applicable privacy and data security laws.

Your use of our Sites or Services, and any dispute over privacy, is subject to this Privacy Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. Our Terms of Use are incorporated by reference into this Privacy Policy. For more information about how we use cookies on the Sites and when providing our Services, please refer to our Cookie Policy.

Quick Reference

1. Customers

2. Users

3. Site Visitors

4. General provisions applicable to Customers, Users and Site Visitors

     4.1 How we use your Information

     4.2 Disclosing your Information

     4.3 Cookies and other tracking mechanisms

     4.4 Third-party links

     4.5 Security

     4.6 Notice to non-US Customers, Users or Site Visitors

     4.7 Contact us

     4.8 Changes to this Privacy Policy

1. Customers

Information we collect from Customers

We collect Customer Information directly from our Customers. For example, we will collect Customers’ user name and password, as well as contact details if a Customer creates an account on any of our Sites. When a Customer sends us an email asking a question, or signs up to our email newsletters, we will collect the Information that the Customer submits to us. We will also collect other Information that Customers choose to provide to us, such as the contents of a message that a Customer submits through our Sites.

When a Customer uses our Backstage platform, we collect Information such as the Customer's name, email address, telephone number, payment card information, billing information, and any other Information the Customer may choose to provide to us on the platform.

How we use Customer Information

We use Customer Information for the following purposes:

  • Providing our Service. To provide our Sites and Services and for other customer service purposes in relation to Customer accounts.
  • Communicating with you or others. To communicate with Customers, including via email, about the Customer’s account; to respond to Customer inquiries or complaints; to provide Customers with news, best practices or other information we think may interest them.
  • Marketing and advertising. To provide Customers with newsletters, special offers, and promotions, including via email; to contact Customers about products or services we think may interest them; and for other marketing, advertising, and promotional purposes.

How we disclose Customer Information

We may disclose Customer Information as follows:

  • Taboola affiliates. We may disclose Customer Information to any current or future affiliates, parent companies, or subsidiaries.
  • Taboola service providers. We may disclose Customer Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., maintenance, data analysis, customer relationship management, email marketing, surveys, credit card processing, data hosting, fraud detection) on our behalf.
  • Customers. We may disclose Customer Information to other Customers. For example, we may provide publishers with information about what advertisers may appear on their network or advertisers with information about which publishers they have appeared on. This information is not provided in a form in which it can reasonably be identified as personal information.

Customer choices

Customers may verify, correct, or update the Personal Information they have provided to us by updating the Personal Information in their account, by emailing their dedicated account manager or by emailing us at support@taboola.com. Customers may also request the deactivation of their account by emailing us at support@taboola.com.  

We may send periodic promotional or informational emails to Customers. Customers may at any moment opt out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to ten (10) business days for us to process opt-out requests. If Customers opt out of receiving emails about recommendations or other information we think may interest them, we may still send them emails about their account or any Services they have requested or received from us. If a Customer is an EU resident, we will only send the Customer periodic promotional or informational emails provided the Customer is a Customer (i.e., not a prospect), has provided the email address of a legal person to receive our promotional communications, or if the Customer has opted in to receive such communications from us.

2. Users Information we collect from Users We collect User Information automatically through a User’s use of or interaction with our Services. We automatically collect Information through a User’s use of our Services through cookies and other technologies, like most other web-based services. This Information may include, without limitation, information about a User’s operating system, the webpages accessed by Users within our Customers’ websites, the link that led a User to a Customers' website, the dates and times a User accesses a Customers' website, event information (e.g., system crashes), and general location information (e.g., city and state). We also collect User IP addresses; however we do not collect this in full, as we partially mask the collected IP address.

For more information about how we use cookies and other technologies, please refer to our Cookie Policy.

How we use User Information

We use User Information for the following purposes:

  • Providing our Service. To provide our Services to Users and our Customers.
  • Tailoring content. To tailor the content and information that we may send or display to Users; to retarget content to Users through our Services and elsewhere; and to otherwise personalize your experiences while using our Services. For more information about how we tailor our content see information below about our Interest Based Advertising.

How we disclose User Information

We may disclose User Information as follows:

  • Taboola affiliates. We may disclose User Information to any current or future affiliates, parent companies, or subsidiaries. 
  • Taboola service providers. We may disclose User Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., maintenance, data analysis, customer relationship management, email marketing, surveys, credit card processing, data hosting, or fraud detection) on our behalf.
  • Unaffiliated third parties. We may disclose User Information to other unaffiliated third parties, such as our Customers.
  • Customers. We may disclose User Information to Customers. For example, we may provide publishers with information about the viewing and click-through patterns of postings of the content they publish and may provide advertisers with information to inform them about conversion rates for analytics purposes. This information is not provided in a form in which it can reasonably be identified as personal information.

Interest-based advertising

Through our Services, including our Services on Customer Websites, we may provide advertisements to you based on your recent browsing behavior.  For example, if you visit and browse on Website A, on a subsequent online visit to Website B, you may see content personalized by your browsing history on Website A.  In order to target advertisements to you for products and services in which you might be interested, we may use cookies, JavaScript, web beacons (including clear GIFs), HTML5 local storage and other technologies.  For more information about how we use these technologies, please refer to our Cookie Policy. We may also use third parties such as network advertisers, which are third parties that display advertisements based on your visits to websites you have visited to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may also use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one.

User choices

Taboola supports initiatives of greater transparency and control for users. Taboola adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising, a program run by the Digital Advertising Alliance and the Digital Advertising Alliance Canada, with the goal of providing Internet users transparency and control. 

If you do not want to receive interest-based ads displayed by Taboola, you can disable the display of such ads by clicking on the opt-out button below.  

 

Opting out only means that we will no longer deliver targeted content or ads to you, but it does not mean you will no longer see our Services. You may continue to see our Services on our Customers’ websites with content or ads chosen based on the particular website that you are viewing (i.e. contextually based ads).  Note that if your browsers are configured to reject cookies, your opt-out may not be effective, since we identify your choice to opt-out based on a cookie we deliver to you. So you will need to confirm that your browser is configured properly in order for the opt-out to be effective.

Users in the United States and Canada may also opt out of many third-party ad networks (see our Interest-Based Advertising section above). For example, Users may go to the Digital Advertising Alliance (“DAA”) consumer choice page at http://www.aboutads.info/choices, or the Digital Advertising Alliance of Canada (“DAAC”) consumer choice page at www.youradchoices.ca/choices, for information about opting out of interest-based advertising and their choices regarding having information used by companies listed on the DAA and DAAC consumer choice pages. Opting out from one or more companies listed on the DAA or DAAC consumer choice page will opt you out from those companies’ delivery of targeted content or ads to you, but it does not mean you will no longer receive any advertising through our Services or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you visit the DAA or DAAC consumer choice pages, your opt out may not be effective. Additional information is available on the DAA’s website at  www.aboutads.info and on the DAAC’s website at www.youradchoices.ca.

Children

We do not knowingly collect any data or target an advertisement on a website directed towards on a website directed to children under the age of thirteen (13). If you are the parent or guardian of a child under the age of thirteen (13) and have a concern regarding the Information we collect, please contact us at support@taboola.com.

3. Site Visitors

Information we collect from Site Visitors

We collect Site Visitor Information directly from you or from third parties who collect Site Visitor Information automatically through your use of our Sites. We may combine all of the Information we collect from various sources.

·       Information we collect directly from you. We may collect Site Visitor Information directly from you. For example, when you send us an email asking a question, or submit a form on our Sites to receive marketing materials or email newsletters, we will collect the Information that you submit to us. We will also collect any other Information that you choose to provide to us, such as the contents of a message that you submit through our Sites.

·       Information we collect from third parties. We may collect Site Visitor Information about you from third parties that collect information automatically through your use of the Site, such as web analytics companies. Such information may include, without limitation, information about your operating system, settings and system configurations, device model, device ID and other unique device identifiers, mobile related information, the webpages you access within our Sites, the website that led you to our Sites, the website to which you go after leaving our Sites, the dates and times you access our Sites, event information (e.g., system crashes) and web log data. These third parties may also collect your IP address however we do not collect these IP addresses.

For more information about how we use cookies and other technologies, please refer to our Cookie Policy.

How we use Site Visitor Information

We use your Site Visitor Information for the following purposes:

  • Providing our Service. To provide and manage our Sites and Services.
  • Tailoring content. To tailor the content and information that we may send or display to you on our Sites, and to otherwise personalize your experiences while using our Sites.
  • Communicating with you or others. To communicate with you, including via email, about our Services; to respond to your inquiries or complaints; to provide you with news, best practices or other information we think may interest you.
  • Marketing and advertising. To provide you with newsletters, special offers, and promotions, including via email; to contact you about products or services we think may interest you; and for other marketing, advertising, and promotional purposes.
  • Analyzing use of our Services. To better understand how individuals access and use our Sites, both on an aggregated and individualized basis; to respond to their desires and preferences; and for other research, analytical or statistical purposes.

How we disclose Site Visitor Information

We may disclose Site Visitor Information as follows:

  • Taboola affiliates. We may disclose Site Visitor Information to any current or future affiliates, parent companies, or subsidiaries.
  • Taboola service providers. We may disclose Site Visitor Information to vendors, service providers, agents, contractors, or others who perform functions (e.g., maintenance, data analysis, customer relationship management, email marketing, surveys, credit card processing, data hosting, fraud detection) on our behalf.

Third-party Online Advertising

We may use third parties who collect Information about Site Visitors through their own cookies, web beacons, and other technologies regarding your online activities, either on our Sites and/or other websites across the Internet, in an effort to understand your interests and deliver you advertisements that are tailored to your interests.  These third parties include advertisers and ad networks that may collect information about when you view or interact with one of their advertisements and may collect information regarding your activities on our Sites and your online activities over time and across different Websites. Like most advertisers, we place advertisements where we think they will be most relevant to the recipient. One way we do so is by allowing the advertising networks with whom we work to place their own cookies when an individual visits our Sites. This enables the network advertising company to recognize individuals who have previously visited our Sites. When the individual visits a third-party website on which that network advertising company has purchased ad space, the advertising company can then recognize the individual's interest in Taboola and deliver one of our advertisements. To learn more about third parties who collect Site Visitor Information, please review our Cookie Policy

Site Visitor Choices

Site Visitors in the United States may opt out of the third-party ad networks and advertisers that collect information on the Sites in order to serve tailored ads. For example, Site Visitors may go to the Digital Advertising Alliance (“DAA”) consumer choice page at www.aboutads.info/choices, or the Digital Advertising Alliance of Canada (“DAAC”) consumer choice page at www.youradchoices.ca, for information about opting out and their choices regarding having information used by companies listed on the DAA and DAAC consumer choice pages. Opting out from one or more companies listed on the DAA or DAAC consumer choice page will opt you out from those companies’ delivery of targeted content or ads to you, but it does not mean you will no longer receive any advertising from them. Also, if your browsers are configured to reject cookies when you visit the DAA or DAAC consumer choice page, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info and on the DAAC’s website at www.youradchoices.ca. Taboola is committed to complying with the Self-Regulatory Program for Interest Based Advertising. To learn more and make choices about interest-based ads from participating third parties, please visit the DAA Consumer opt out page and the DAAC Consumer opt out page.

4. General provisions applicable to Customers, Users and Site Visitors

4.1 How we use your Information

The Information we collect from Customers, Users and Site Visitors are used for the purposes as respectively set forth in the sections above, as well as for the following purposes:

  • Analyzing use of our Services. To better understand how Customers, Users, Site Visitors access and use our Site and Services, both on an aggregated and individualized basis; to respond to Customers’, Users’, and Site Visitors’ desires and preferences; and for other research, analytical, and statistical purposes.
  • Legal compliance. To comply with applicable legal obligations, including requests from law enforcement or other governmental entities.
  • Protecting our rights and interests. To protect our rights and interests and the rights and interests of our Customers, Users, Site Visitors, and the general public, as well as to enforce this Privacy Policy and our Terms of Use.

4.2 Disclosing your Information

When we disclose your Information with third parties, we require such recipients to agree to only use the Information we share with them in accordance with this Privacy Policy and for no other purpose than those determined by us in line with this Privacy Policy.

In addition to the disclosures detailed above, we may also disclose Information for the following purposes:

  • Business transfers. We reserve the right to disclose and/or transfer Information to another entity if we are acquired by or merged with another company, if we sell or transfer a business unit or assets to another company, as part of a bankruptcy proceeding, or as part of any other similar business transfer.
  • Legal compliance. We may disclose Information in order to comply with the law, regulation, a judicial proceeding, subpoena, court order, or other legal process.
  • Protecting rights and interests. We may disclose Information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Privacy Policy, or as evidence in litigation in which we are involved.
  • Aggregate and de-identified Information. We may disclose aggregate or de-identified information about users for marketing, advertising, research, or other purposes.

4.3 Cookies and other tracking mechanisms

For more information about how we use cookies and other tracking mechanisms on the Sites and when providing our Services, please refer to our Cookie Policy. You may disable certain tracking as discussed in our Cookie Policy (e.g., by disabling cookies).

4.4 Third-party links

Our Sites and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Privacy Policy but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information security nor privacy practices of such third-party websites.

For example, our Sites include features from third-party social networking platforms, such as the Facebook “Like” button. These features may collect certain information, such as your IP address or the page you are visiting on our Sites, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing such features. As another example, our Services link to Customer websites, which are also not governed by this Privacy Policy but by the applicable Customers’ privacy policy.

4.5 Security

We value the security of your Information, including but not limited to the Personal Information collected via the Sites or Services. We have taken steps to help protect the Information we collect about you from loss, misuse, unauthorized access, disclosure, alteration, destruction and any other form of unauthorized processing. Please be aware, however, that no data security measures can guarantee 100% security.

4.6 Notice for non-US Customers, Users or Site Visitors

We may transfer your Information outside the country in which it is collected (e.g., to the United States), including to a country that may not offer the same level of protection for Personal Information as the country in which you reside. Rest assured however, because we at Taboola have arranged all contractual safeguards to ensure your Information is processed in a way that offers an adequate level of protection when it is shared between or among Taboola affiliates, subsidiaries and/or parent companies.

By providing Information, including Personal Information, under this Privacy Policy, you expressly consent to the use of such Information in accordance with this Privacy Policy and to the transfer of your Information to another country (including e.g., the United States).

4.7 Contact us

If you have questions about the privacy aspects of our Sites or Services, please contact us at:

Taboola, Inc.
28 West 23rd St.
5th fl.
New York, NY 10010
Tel: 212.206.7663
Email: support@taboola.com.

The names and contact details of our affiliates which may process your Personal Information in their capacity as data controllers, can be found here: www.taboola.com/contact.  

4.8 Changes to this Privacy Policy

This Privacy Policy is current as of the Effective Date set forth above.

We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Policy on our Sites.

If we make any changes to this Privacy Policy that materially affect our practices with regard to the Information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Sites.