HOW IT ALL STARTED
It has happened to everyone: after a long day of work, you plop down on the couch, flip on the TV, and despite an endless amount of programming, there’s just nothing to watch.
Adam Singolda had this problem as well. Being a young engineer, he decided to do something about it: he created software that discovered just the right thing based on a person’s interests.
Adam founded Taboola in 2007. Initial partnerships with publishers and advertisers started forming in 2012...