What Is Taboola | Our Story | Taboola.com

Discover
What’s
Interesting
and new

For
People

The content we expose through the Taboola discovery platform is what’s interesting and new. It can be news, topical information or advice, a new product or service, or something entertaining.

For
Advertisers

Taboola helps promote your brand at the moments your audience is most receptive to new messages, products, and services.

For
Digital
Properties

For publishers, mobile carriers and other digital properties, Taboola is a powerful engine that provides what's relevant, interesting and new to your audience. The result: new engagement and monetization opportunities.

#1

Discovery platform worldwide

1.4B

Unique users a month

10,000+

Premium publishers and brands

44.5%

Of the world’s Internet population reached

1,000+

Employees in 18 offices globally

50x

More data than all books in the NY public library

HOW IT ALL
STARTED

It has happened to everyone: after a long day of work, you plop down on the couch, flip on the TV, and despite an endless amount of programming, there’s just nothing to watch.

Adam Singolda had this problem as well. Being a young engineer, he decided to do something about it: he created software that discovered just the right thing based on a person’s interests.

Adam founded Taboola in 2007. Initial partnerships with publishers and advertisers started forming in 2012...

Taboola
Today

In the years since then, Taboola has become the largest discovery platform, realizing tremendous growth in users and revenue.
Today, with over 1,000 employees Taboola’s journey continues, building new technologies that will help people find what’s interesting and new wherever they are.