The Reader’s Digest Association (RDA) has struck a multi-million dollar, multi-year partnership with content discovery platform Taboola to help engage online visitors and drive users to the publisher’s network of digital properties.
“Taboola fits in nicely with that strategy [to increase revenue in digital], because the unit recommends similar content for consumers, so it’s a value-add, and it’s a way to monetize every pageview,” Sutton said.
Reader’s Digest Association (RDA) is going all in on sponsored links. The company has signed a multi-million dollar deal with Taboola, making the marketing platform the exclusive sponsored content provider for RDA’s brands.
The advertising software maker Taboola has inked an exclusive multi-year deal with The McClatchy Company to bring its content-recommendation widgets to all 30 of the newspaper chain's local news web and mobile sites.
Taboola said the new round extends its total capital raised to $157 million, noting that it’s been growing revenue, mobile usage and profitability since its inception in 2007, when it first focused on personalized video recommendation technologies.