If you had any questions about whether or not content discovery and content marketing were here to stay, today’s news of Taboola and Yahoo! Japan partnering to launch a new Yahoo service called Yahoo! Content Discovery answers that.
Beginning in September, Yahoo! Japan will use Taboola's video discovery and content distribution network to power recommendations on owned and operated properties, as well as partner publisher sites, with the rollout of Yahoo! Content Discovery.
This morning, Taboola announced a partnership with Yahoo! Japan, which will bring content discovery to Japan’s largest internet company—one whose reported 51.9 billion pageviews per month trumps rivals like Google Japan.
David Aber, who has served as chief financial officer of such startups as wireless specialist Powermat Technologies along with RRsat Global Communications Ltd. and DSP Communications Inc. (the latter was acquired by Intel for $1.6 billion), joined the content discovery platform Taboola in the same capacity last month.