Reports released by comScore today show that content discovery network, Taboola reaches more than 86 percent of U.S. Internet audiences on the desktop — that places them number two, only behind Google’s ad network (which reaches for over 95 percent of U.S. Internet audiences).
Information overload is driving many of us to seek new ways of distinguishing what matters from what doesn’t in an effort to create a truly personalized world. One innovation already addressing our overly taxed attention spans is what’s called discovery technology.
Israeli company Taboola, which operates a leading content-recommendation platform, is acquiring Perfect Market, in order to broaden its portfolio and its products, and to offer content sites an additional, combined revenue engine.
Taboola-X is going to offer a way to tap into a $10 billion performance commerce/services advertising market. On the demand side, Taboola will soon enable marketers to promote products/services on publisher sites using Taboola-X.