Case Study  

Yahoo

Finance Brand Drives 289% More Leads* with Taboola and Yahoo Native Ads

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Finance Brand Drives 289% More Leads* with Taboola and Yahoo Native Ads

  • +289% Higher Volume of Lead Generation*
  • +196% Higher Spend Opportunity*
  • 24% Lower Cost Per Lead Generation Compared to Previous Native Campaigns*

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Company

One of America’s largest financial lenders, helping millions achieve the dream of home ownership.

Challenge

Increase the volume and profitability of KPIs.

Solution

Launch native ads on Yahoo inventory, powered by Taboola.

Results

With Taboola and Yahoo, the finance brand achieved a 289% increase in volume of lead generation, 196% higher spending opportunity, and 24% lower CPL.

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Accessing the World’s Largest Native Ad Marketplace

One financial advertiser was looking to meet two key objectives: increase the volume and profitability of their campaign KPIs. For years, they’d been using Yahoo’s DSP to access proprietary ad inventory across Yahoo’s
vast network of trusted properties, which includes mail, sports, finance, and news platforms.

To meet these new campaign objectives, the finance brand was ready to test a new integration within the DSP: the Yahoo Native workflow powered by Taboola. As a global leader in native advertising, Taboola’s network spans over 9,000 publishing partners and 500M daily active users. Now, as the exclusive native ad partner for Yahoo, Taboola allows advertisers to access premium inventory across Yahoo’s platforms, which reach nearly 900 million readers around the world each month.

Together, Yahoo and Taboola have built what will be the world’s largest native marketplace, giving brands the tools they need to deliver high-quality campaign results.

Finance Brand Drives 24% Lower CPL with Taboola and Yahoo Native Ads

By combining Yahoo inventory with Taboola’s technology and native ad expertise, the finance brand was able to exceed their campaign goals — increasing both volume and profitability of their KPIs.

Specifically, Taboola and Yahoo drove a 289% increase in volume of lead generation, 196% increase in spend opportunity, and 24% decrease in cost per lead generation (CPL) compared to previous
campaigns. Taboola and Yahoo’s native ads also surpassed Facebook performance — proving the power of this innovative and next-level solution for advertisers.

*Source: Yahoo internal data