Ziff Davis and Taboola Team Up In 3-Year, Exclusive Partnership to Bring Discovery to Web’s Leading Influential Audiences
Leading Technology, Gaming, and Men’s Lifestyle Publisher Selects Taboola As Multi-Platform Discovery Partner on All Properties, Including PCMag.com, IGN.com, and AskMen.com
NEW YORK, AUGUST 12, 2015 – Taboola, the leading discovery platform, today announced a three-year, exclusive partnership with Ziff Davis, a leading global digital-media publisher in the technology, gaming and men’s lifestyle categories. Taboola’s personalized content recommendations will be seamlessly integrated into Ziff Davis’ portfolio of desktop and mobile websites, including PCMag.com, IGN.com, and AskMen.com, as well as the publisher’s native mobile apps.
With over 120 million monthly unique visitors, Ziff Davis brands attract some of the web’s largest and most influential audiences. Trusted brands such as PCMag.com and IGN.com are popular sources of information for savvy tech and gaming consumers, and AskMen.com boasts an affluent, upwardly mobile audience of young professionals. Personalized on-site recommendations, powered by Taboola, will present these visitors with promoted content from around the web, driving monetization and engagement goals for the publisher.
“Influential consumers and early adopters have become especially difficult to reach, given the number of sites dedicated to passions such as gaming or tech, and this makes our Ziff Davis relationship all the more exciting,” said Adam Singolda, founder and CEO of Taboola. “Not only do top brands like IGN.com and PCMag.com attract highly sought-after audiences, but they do so at a scale that surpasses many market standards. We’re thrilled to partner with the Ziff Davis team, and look forward to providing their sophisticated readers with content they may like but never knew existed.”
Taboola’s predictive engine operates as a search engine in reverse, analyzing hundreds of real-time signals (such as geography, referral source, and social media trends) to match people with the right content at the right time. These recommendations will be implemented in prominent placements alongside Ziff Davis’ leading editorial content, engaging audiences at a valuable moment when they are open to discovering new stories and products.
“Ziff Davis has a long history of matching enthusiasts with the best and most relevant content,” said Vivek Shah, CEO at Ziff Davis. “We’re very excited to work with Taboola to present our audiences with content from a variety of different sources and across all screens.”
About Taboola
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, New Delhi, Tel Aviv, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Ziff Davis, LLC
Ziff Davis is a leading global digital-media company operating in the technology, gaming, entertainment and men’s lifestyle verticals. We reach over 120 million buyers, influencers and enthusiasts every month. Our brands – IGN, PCMag, AskMen, Speedtest, ExtremeTech, Geek, Toolbox, TechBargains, Ziff Davis B2B and emedia – produce and distribute premium content across multiple platforms and devices. We deliver advertising, performance marketing and licensing solutions to thousands of clients worldwide. Ziff Davis, a subsidiary of j2 Global, Inc. (NASDAQ: JCOM), is headquartered in NY with offices in SF, LA, Chicago, Seattle, Scottsdale, Montreal, Basingstoke, London and Sydney. Learn more at www.ziffdavis.com.
# # #