April 12, 2021. Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it will join agency panelists from Adweek and MediaMath during Adweek Media Week to discuss “Context is King: Reaching The Right Consumer in a More Private World.”
Operating in a world without third-party cookies is not a new concept and over the last several years, third-party cookies have been blocked by browsers, while stronger regulations like GDPR and CCPA, VPNs, ad blockers, and other cookie-less environments have taken over to protect user privacy. Without third-party cookies, many advertising strategies will become unrecognizable – but new technologies designed for a cookieless future could be more effective for advertising, while protecting end users. The session will delve into the new reality of addressability on the open web, focusing on the power of new approaches such as contextual targeting and more.
The panelists are:
- Moderator: Stephanie Paterik, Adweek Editor in Chief
- Nadav Perry, Global VP Brand and Agency Partnerships, Taboola
- Scott Spaulding, Global VP Agency Partnerships, MediaMath
- Josh Palau, Chief Media and Activation Officer, PHD Media
The session will be broadcast at 11:35-11:55 AM GMT on the 14th of April, Day 1 of Adweek’s Inaugural Mediaweek Virtual Summit.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC. For more information visit: https://www.taboola.com/press-release/taboola-goes-public.
Learn more at www.taboola.com and follow @taboola on Twitter.