Reader’s Digest Association ‘Doubles Down’ On Digital with a Multi-Million Dollar, Multi-Year Partnership with Taboola
Fifty-Three Million Users Projected to Discover Relevant Content They Never Knew Existed
NEW YORK, April 14, 2015 – Taboola, the leading discovery platform, today announced an exclusive agreement with Reader’s Digest Association (RDA), home to some of the world’s largest media brands. The multi-million dollar and multi-year partnership was created to engage web visitors and drive audiences to RDA’s network of digital properties with personalized content they may like and never knew existed.
Reader’s Digest Association will leverage Taboola’s sponsored content recommendations to help drive revenue from native placements that will be seamlessly integrated into Reader’s Digest, The Family Handyman, Taste Of Home, Haven Home Media and Taste Network across both desktop and mobile.
“Our partnership with Taboola is an exciting step in continuing our commitment to bring the best digital experience to our users,” said Bonnie Kintzer, President and CEO of Reader’s Digest Association. “We’re thrilled to connect our audience of more than 53 million unique visitors with new content that they will find interesting and relevant.”
Taboola’s content discovery platform employs advanced algorithms to analyze real-time signals including collaborative filtering, context, geography and social media trends to predict what content specific users may be interested in consuming next.
“We are honored to be working with one of the most trusted, long-established publishers in the world, and as the Web moves to mobile, focus on a new revenue stream for Reader’s Digest via personalized content recommendations,” said Adam Singolda, founder and CEO of Taboola.
To continue investing in audience growth, Reader’s Digest will leverage Taboola’s network of premium publishers, reaching 86% of desktop users in the US according to comScore.
About Taboola
Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Reader’s Digest Association
Reader’s Digest Association (RDA) is a family of iconic brands that celebrate reading, sharing, and doing among consumers on print and digital platforms. Our portfolio of products includes our flagship magazine Reader’s Digest; Taste of Home, the world’s largest circulation food publication; The Family Handyman, America’s leading source for DIY; Taste Network, Haven Home Media and a suite of Enthusiast titles including Birds & Blooms, Country, Country Woman, Farm & Ranch Living, and Reminisce. For more than 90 years, we have simplified and enriched the lives of a passionate readership by discovering and expertly selecting the most interesting content in family, food, health, home improvement, finance, and humor. Reader’s Digest casts a global footprint by providing products and services around the world through owned and licensed operations.
Further information about the company can be found at www.rda.com.
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