Taboola Signs New Deal with Endgame360; Implements Feed and Explore More Across Diverse Network of Sites Including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting

Organic Taboola Content Generated Over 5 Million Organic Clicks for Endgame360; Partnership Represents Taboola’s Continued Expansion Into Entertainment, Auto and Sports Verticals

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new partnership and a successful engagement with Endgame360, a digital media company averaging about 50 million pageviews per month that is dedicated to providing readers with high-quality content. Through this deal, Taboola is now embedded into all of Endgame360’s digital properties including Showbiz Cheat Sheet, MotorBiscuit and Sportscasting.

Under the agreement, Endgame360 has incorporated Taboola Feed, a seamlessly integrated feed that provides readers with personalized content, including video, sponsored and organic options, for a more engaging experience. Endgame360 has also implemented Taboola’s Explore More across its network, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps. In addition, Endgame360 utilizes Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users. Newsroom helps Endgame360 further understand their audiences, learn about their most engaged articles and conduct A/B testing for headlines. Lastly, Endgame360 partners collaboratively with Taboola to find the best placements in our suite of products, which allows for new revenue opportunities and ways to both engage readers and improve the user experience.

In just 6 months since the start of Endgame360 and Taboola’s partnership in October 2022, Taboola has generated over 5 million organic clicks through its organic content recirculation served through the Taboola units. As a result, bounce rates have decreased, and the opportunity to monetize users has increased.

“At Endgame360, maintaining a great reader experience with our MotorBiscuit, Showbiz Cheat Sheet, and Sportscasting brands is extremely important to us. When choosing a technology partner, this is as important as meeting our revenue goals. We are grateful for Taboola’s commitment to supporting our needs and are excited to continue our partnership with them. Also, Taboola Newsroom has been an incredibly helpful addition to our editorial workflow, providing tailored recommendations that boost reader engagement and overall performance,” said Jolene Lallouz, CFO/COO at Endgame360. 

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like. 

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo. 

More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at and follow @taboola on Twitter.

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