Digiday Names Taboola a Winner for the Digiday Technology Awards Under 'Best Native Advertising Platform' Category

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced that it has been chosen as a winner for ‘Best Native Advertising Platform’ with the Digiday Technology Awards. This milestone is based on a successful engagement and mutual case study between Taboola, INNOCEAN, and Hyundai.

Results of the case study indicate that Taboola helped INNOCEAN and Hyundai increase new qualified sessions and leads among their target audience. Maximize Conversions, Taboola’s AI-driven bidding strategy that boosts conversions and lowers campaign costs, enabled Hyundai to achieve 30% lower cost per session than the goal. Additionally, Taboola helped Hyundai achieve 26% lower cost per car configuration as well as 10% lower bounce rate compared to other channels, like display and social.

What: The Digiday Technology Awards recognize the technology modernizing media and marketing.

When: The winner’s announcement was made on Tuesday, September 10, 2024.

Where: The finalist announcement can be found on Digiday’s website here.

According to Digiday, this year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels.