Taboola Completes Acquisition of Gravity R&D, Adding New R&D Hub and Accelerating Product Development Related to AI and Personalization

New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has completed its previously announced acquisition of Gravity R&D.

The transaction brings Gravity R&D, a leading personalization technology company founded in data science to Taboola and adds the technology and the award-winning team behind Yusp to Taboola’s technology. Previously, Gravity R&D founders had tied for first place for the Netflix Prize, a public competition to find a team to improve Netflix’s recommendation technology.

Yusp is used by leaders in retail, e-commerce, and digital media including N11, Kaunet, GoShop, La Vanguardia, and Deutsche Telekom Hungary to provide personalized offers to customers to drive sales, increase average order sizes, build customer loyalty and create more positive user experiences.

With the acquisition of Gravity R&D, Taboola is adding a new research and development hub in Gravity R&D’s headquarters in Hungary.

“Personalization is what continues to add true value to our recommendations,” said Adam Singolda, CEO and founder, Taboola. “The world-class team behind Gravity R&D has spent years perfecting personalization as it relates to recommendations, making them a natural fit to join the Taboola family. Moving forward, we see immense value in their expertise and exciting new potential to attract new technology talent via a new research and development hub in Hungary as well.”

Terms of the private deal were not disclosed.

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at and follow @taboola on Twitter.

Disclaimer – Forward-Looking Statements
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