Taboola and CAIRORCS MEDIA Renew a Four-Year Agreement for Content Recommendations
The partnership will involve the use of Taboola Feed and Taboola Ads.
Taboola, a global leader in providing recommendations for the open web, actively guiding users to discover content of their interest, is pleased to announce the renewal of an exclusive multi-year partnership lasting four years with CairoRcs Media the concessionaire of one of the largest Italian multimedia communication groups with over a billion monthly views solely on its editorial sites.
This renewed strategic partnership will see CairoRcs Media utilize Taboola’s platform on its main sites, including Corriere della Sera, the most widely read digital newspaper in Italy; La Gazzetta dello Sport the number one sports news website in Italy; La7.it and GazzaNet Network, among others.
Once again, Taboola will provide its products and formats to be integrated into the feed of CairoRcs Media ‘s publishers to increase site traffic, boost readership, create personalized ads, and enhance user engagement and experience. These formats include Taboola Feed and Taboola Ads.
Taboola Feed is an infinite feed seamlessly integrated into the page alongside other editorial content, providing readers with personalized content for a more engaging editorial experience on the site they are visiting. Similar to social network consumption, Taboola Feed encourages open web users to stay on a publisher’s site by presenting a personalized flow of content, videos, and other experiences that the reader is likely to delve into, thereby creating a loyal audience.
The innovation lies in the provision of Taboola Ad as well. Taboola Ads is the campaign planning and management platform on the Taboola network. With the new agreement, Taboola will allow CairoRcs Media to exclusively deliver its campaigns on its own inventory prioritarily through Taboola Ads, utilizing all the advanced features typically available only to advertisers.
Adam Singolda, CEO and founder of Taboola, stated: “We are excited to continue collaborating with CAIRORCS MEDIA, a reference point for publishing in Italy, and to broaden and extend the horizons of the partnership over time. We are confident that in the coming years, we will achieve new milestones together, thanks to our shared vision and commitment to quality culture and information.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on X.
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