May 12, 2020 – Taboola, the world’s leading discovery platform, today announced a collaboration with Honda Australia and Zenith Media, which allowed the Australian arm of the global automobile manufacturer to significantly increase conversion rate and customer engagement from a recent campaign.
Among standout results, the auto brand drove a 291 percent increase in conversion rate with retargeting with Taboola. In addition, the campaign helped the auto brand achieve a 27 percent increase in online dealership engagements, in the form of ‘Find a Dealer’ searches, from in-market buyers – a key objective and conversion metric for the auto brand.
Honda Australia and Zenith Media were able to track the success of their campaign with the use of the Taboola Pixel. The easy-to-implement Taboola Pixel efficiently and precisely allows for multiple conversion tracking, events tracking, and custom audience building
“Keeping our brand top of mind with buyers is always a priority and we’re doing that through innovative partnerships,” said Ben Familton, Brand Communications Manager, Honda Australia. “Working alongside Taboola and Zenith Media has allowed us to build brand awareness locally, in a brand safe way. We’re driving more in-market customers to our online portals, and in the case highlighted here, more potential visitors to our dealerships through ‘Find a Dealer’ searches. We look forward to continuing and expanding on our collaboration.”
“Working closely with the team at Taboola has allowed us to hit key KPIs for Honda Australia and increase digital buying efficiencies,” said Beth Brady, Digital Manager at Zenith Media. “They’ve provided regular updates and visits to ensure that the full potential of our campaign was being met. The constant flow of updates and optimisations have given us a competitive advantage in the market.”
“We’re grateful to be longtime partners of marketing innovators such as Honda and Zenith Media,” said Adam Singolda, Founder and CEO at Taboola. “Collectively, we are driving real value for brand awareness by tapping into our audience of 1.4 billion people each month, which is allowing brands such as Honda to promote real-world benefit in the form of actual visits to dealerships, from those with a high likelihood of purchasing.”
Taboola helps people discover what’s interesting and new. The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement. Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 18 cities worldwide.