Consumed Media Selects Taboola as its First Exclusive Discovery Partner, Bringing Personalized Recommendations to Targeted Audiences Across the Web
CPXi’s Content Division Teams Up With World’s Largest Discovery Platform, Boosting Engagement and Monetization Goals Across All Desktop and Mobile Sites, Including PressroomVIP.com, HipHopMyWay.com, and WarpedSpeed.com
NEW YORK, March 24, 2016 — Taboola®, the leading global discovery platform, today announced an exclusive partnership with Consumed Media, experts in creating content and engagement strategies designed for today’s digital media ecosystem. The collaboration integrates Taboola’s personalized recommendations across Consumed Media’s network of owned, operated, and represented websites, including PressroomVIP.com, HipHopMyWay.com, and WarpedSpeed.com.
Consumed Media’s targeted editorial content attracts discrete audience segments that share similar interest sets, a sought-after opportunity for many leading advertisers. Powered by Taboola’s predictive technology, high-impact recommendations alongside editorial will engage audiences at a valuable moment when they are open to discovering new stories and products. These recommendations will draw on a mix of relevant on-site content, as well as promoted stories from across the web, boosting engagement goals and generating significant new revenue streams for the publisher.
“Maximizing yield while maintaining the best possible user experience is the holy grail for publishers and is a particular focus for Consumed Media websites,” said Emily Seiman, Editor-in-Chief at Consumed Media. “Taboola’s discovery platform allows us to drive native advertising revenue by seamlessly supplying our users, who are already forward-leaning content consumers, with additional high-quality and relevant content options. We have come to realize that Taboola’s top-notch platform makes them the only partner we need in this space and we are excited to grow our exclusive relationship.”
After more than a decade of monetizing content for other publishers, CPXi launched Consumed Media in late 2014, an editorial division that leverages the company’s own expertise in crafting effective engagement strategies built around social media trends. The division was the company’s first consumer-facing initiative and now boasts a growing stable of websites, each targeted at high-engagement verticals. The Consumed Media Network currently boasts 16.6M unique visitors according to comScore, representing 4X growth year over year since its launch in 2014.
“In today’s fragmented media environment, where content is distributed and consumed across various platforms and devices, it’s becoming increasingly difficult for a publisher to attract and develop loyal audiences,” said Adam Singolda, founder and CEO at Taboola. “Consumed Media is ahead of the curve in understanding how to build valuable and high-engagement relationships with consumers, and we’re excited to work together on leveraging discovery technology to continue growing its unique audience segments and unlock new business opportunities.”
Acting as a search engine in reverse, Taboola’s predictive technology analyzes hundreds of real-time signals (such as geography, referral source, device type, social media trends, and more) to match people with the right content at the right time, generating more than one billion clicks each month.
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Consumed Media
Consumed Media creates content designed for today’s digital media ecosystem. This content is designed to ‘find’ targeted users inline with their specific content consumption behaviors, engage them and to allow them to easily ‘share’ with other interested users. This results in discrete audiences with similar interest sets, creating significant value for advertisers. Consumed Media content includes websites, videos, articles, photo galleries and more. Consumed Media is a division of digital media company, CPXi.
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