Roee Froman

Roee Froman is the Product Marketing Director at Taboola, where he leads the strategy and GTM for the company's Yahoo! and DCO advertiser platforms. Focused on maximizing campaign impact, Roee drove the embedding of AI and ML into bidding strategies and creatives to significantly boost advertiser performance. He thrives where business meets tech, bringing clarity, structure, and energy to complex product pipelines. With over 15 years of experience, a strong B2B SaaS backbone, and hands-on expertise in GTM and M&A, Roee has helped startups and enterprise players, including Cognyte and TOMIA, launch products and evolve strategy.