CASE STUDY  

Grupo Atlántida

Grupo Atlántida Increases Revenue by 350% in Just One Year with Taboola Feed

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Grupo Atlántida Increases Revenue by 350% in Just One Year with Taboola Feed

  • 350% Increase in Monthly Revenue from Taboola Feed in One Year
  • 70% Organic Click-throughrate (CTR) Uplift After Implementations

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Empresa

Grupo Atlántida is a leading media company, having been at the center of Argentinian culture for more than a hundred years.

Desafio

Find new and innovative ways to engage audiences with the most relevant content for them, while also scaling monetization opportunities without affecting the on-site experience.

Solução

Work with Taboola to implement solutions like Taboola Feed, Mid-Article Placements, Start From Slider, Explore More and Recommendation Reel.

Resultados

With Taboola, Grupo Atlántida increased revenue by 350% in just one year, while achieving 70% CTR uplift on organic editorial content after implementations.

Introdução

Grupo Atlántida is a leading media company, having been at the center of Argentinian culture for more than a hundred years. Throughout their history they’ve had the same goal: to inform, form and entertain their audience.

Today, Grupo Atlántida faces a new challenge in their long history: to constantly evolve, and produce quality content that connects brands with audiences.

Grupo Atlántida Increases Engagement with Editorial Content by 70% with Taboola

Grupo Atlántida Increases Engagement with Editorial Content by 70% with Taboola

Grupo Atlántida is always looking to provide users with the best on-site experience, so that they choose Grupo Atlántida again and again. In addition, they seek to provide relevant, high-quality advertisers with access to that same engaged audience.

Part of the on-site experience is their audience’s engagement with sponsored content and ads from those advertisers. Grupo Atlántida chose to work with Taboola when searching for new types of ad formats, outside of traditional banner ads.

Grupo Atlántida implemented the Taboola Feed and Taboola’s midarticle placements on their article pages. Taboola Feed is a continuously scrolling, social media-like feed of editorial and sponsored content, whereas Taboola’s mid-article unit serves the same type of content as a user is reading an article.

Grupo Atlántida’s Taboola Feed includes Start From Slider, an in-feed video unit that detaches from the Taboola Feed and becomes a slider unit once the user scrolls past the card that contains the video. These units also live on Grupo Atlántida AMP Pages to monetize mobile audiences.

With Taboola, Grupo Atlántida increased revenue by 350% in just one year, while achieving 70% CTR uplift on organic editorial content after implementations.

Grupo Atlántida Increases Engagement with Editorial Content by 70% with Taboola

Inspired by common native app experiences, Taboola’s Explore More is designed to help publishers keep users on their mobile pages longer; re-engaging users by surfacing relevant content recommendations.

Explore More contributed to the overall 70% increase in CTR uplift, and accounts for 31% of the total monthly recirculation clicks.

Recommendation Reel displays video ads among Taboola content cards in an Instagram Story-like presentation, with a white dotted line progress bar, in a similar fashion to a content carousel.

performance of campaigns across Taboola. The CTA appears as a button alongside the creative, and is designed to catch the attention of users and drive them towards a specific post-click action based on the campaign KPI.

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“The account management team has great expertise and is very meticulous regarding the operation and data of their formats. And always giving us a proposal for improvement in terms of our revenue...”

- Priscila Pipman, Commercial Director, Grupo Atlántida