Hearst UK partners with Taboola to apply content recommendations across its entire network

Taboola will be integrated by the premium content and experience business to boost revenue and engagement, as well as to support Hearst UK’s marketing strategy

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with premium content and experience business, Hearst UK, to become its exclusive content recommendations provider, reaching over 100 million monthly page views each month. Hearst’s UK digital network is made up of a number of trusted brands, including Digital Spy, Cosmopolitan, Good Housekeeping and Men’s Health.

Hearst UK has chosen to partner with Taboola based on a review of its core technology offerings and will be using both Taboola Feed, a seamlessly integrated infinite scroll that provides readers with an engaging experience, and customised Taboola Widgets across its properties to increase revenues across its domains. In addition, Hearst UK turned to Taboola based on its ability to adjust its programmatic set-up in line with Hearst UK’s strict data and compliance requirements.

Taboola will drive revenue and engagement for Hearst’s UK network, as well as supporting marketing plans around promoting events, subscriptions and product sales. Taboola has developed a custom implementation plan for Hearst UK that would use a variety of Taboola’s products to maximise revenue opportunities, while providing a premium user experience across different geographies, traffic sources and page types.

Jane Wolfson, Chief Commercial Officer, Hearst UK said: “In a period of significant change in our industry, especially with third-party cookies and changes to Core Web Vitals, Taboola is taking a very proactive stance to ensure these challenges are addressed. We are confident that Taboola will help us continue to provide a quality user experience for our readers.”

Adam Singolda, Founder and CEO, Taboola said: “I’m thrilled to announce our partnership with Hearst UK, one of the world’s most premium content businesses. We’ve built a strong relationship with the Hearst UK team and are pleased to be true partners in their success across engagement, revenue and audience development.”

About Taboola

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetisation and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

Taboola is going public via a merger with ION Acquisition Corp. 1 Ltd. (NYSE: IACA), a publicly traded special purpose acquisition company, or SPAC. For more information visit: https://www.taboola.com/press-release/taboola-goes-public. 

Learn more at www.taboola.com and follow @taboola on Twitter.

About Hearst UK:

Hearst UK publishes 23 brands including Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping. Our print and digital brands reach over one in three UK women and one in four UK men every month, and our trusted content engages them wherever they are. We sell over four million magazines a month, we reach 28+ million UK digital unique users and we have more than 79 million likes and follows through via our social media platforms.

Hearst UK’s events division – Hearst Live – connects with over a million people a year through events such as Country Living Fairs, Esquire Townhouse and Red Smart Women Week. Our licensed brand extensions include Country Living sofas and hotels, Esquire apparel and accessories and Men’s Health home gym equipment. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Good Housekeeping Institute.