CASE STUDY  

Newshub

Mediaworks’ Newshub Achieves Internal Revenue Record with Taboola Feed

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Taboola Feed Increases Revenue by 168% for Newshub

  • 100% Increase in Revenue Per Mille (RPM)
  • 14M+ Video Pageviews

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Company

Newshub is Mediaworks’ multi-platform TV, radio and digital service, covering the latest breaking news from New Zealand and around the world.

Challenge

Drive traffic to sponsored articles created for clients, and increase overall revenue per page using a programmatic solution.

Solution

Implement Taboola Feed to increase revenue and recirculation of organic content using an infinite scroll environment.

Results

With Taboola Feed, Newshub was able to increase revenue by 168%, increase in recirculation of organic content, and gain over 14M video pageviews.

Introduction

The MediaWorks’ team is committed to creating and delivering great content, experiences and results for audiences and customers. Their brands include Newshub, The AM Show, The Project, RadioLive, Three, ThreeNow, Bravo, and more. They believe in being the best in connecting, enriching and inspiring Kiwis every day.

Newshub is Mediaworks’ multi-platform TV, radio and digital service, covering the latest breaking news from New Zealand and around the world.

Newshub Achieves an Internal Revenue Record for Several Months Running

Originally, Newshub didn’t have a sponsored content offering. They were using a manually programmed module that provided “related links” for their audience—the module was delivering a lower CTR than they had hoped.

Additionally, Newshub needed a solution to drive traffic to sponsored articles they were creating for their own clients, increase their overall revenue per page, and organic circulation.

Impressed by the infinite scroll experience and the likeness to social media feeds, Newshub implemented Taboola Feed to increase revenue and recirculation of their organic content.

After testing the new implementation for several months, Newshub has seen significant revenue growth—in fact, the new numbers beat their old records.

Taboola Feed Increases Revenue by 168% for Newshub

Newshub was able to achieve their goals on all fronts with Taboola Feed—they saw a 168% increase in revenue, increase in recirculation of organic content, and gain over 14M video pageviews.

The account management team at Taboola has been valuable to Newshub, and described as patient and responsive. With regular visits to the office, the Taboola team helps Newshub regularly review performance and stay up to date on new product additions.

The Taboola team was also receptive to making modifications for Newshub, ensuring that Taboola Feed had the look and feel they needed for success.

Newshub looks forward to expanding their relationship with Taboola in the future—they’ve recently implemented Taboola Newsroom, and will continue to use Taboola to balance revenue and user experience.

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We love that the Taboola Feed is optimized for the mobile environment, that it enables us to continue engaging with our audiences, and that it presents those audiences with new, personalized content to keep them engaged within our network—all while maximizing revenue opportunities. Not to mention, the team has been incredibly helpful. I couldn’t be happier with the service I’ve received from the account management team.

- Melanie Gielen, Head of Digital Ad Operations & Data Monetisation, Newshub