Kapook
Kapook.com Increases Revenue by 200% with Taboola Feed in Just Two Months
Kapook.com Finds Success with Local Support from the Taboola Team
- 200% Increase in Revenue Per Mille
Company
Kapook.com is one of Thailand’s top premium publishers, established in 2001. They engage 30 million users per month with high-quality articles and videos.
Challenge
Find a quality, brand-safe monetization partner that provided local support to drive an increase in revenue and engagement.
Solution
Implement Taboola Feed, an environment which mirrors that of social media sites, to allow visitors to interact with both sponsored and organic content in the same space.
Results
With Taboola, Kapook.com increased RPM by 200% in just two months.
Introduction
Kapook.com is Thailand’s top premium publisher established in 2001. They engage 30 million users per month with high-quality articles and videos.The publication serves up to date trending news and lifestyle content for both men and women. When it comes to advertising partnerships, their goal is to become industry leaders in viewability in brand-safe environments.
Kapook.com Finds Success with Local Support from the Taboola Team
Content distribution and native advertising are at the heart of Kapook.com’s monetization strategy. They had previously faced challenges with other monetization partners that did not have provide local support.
With Taboola, Kapook.com found not only a successful monetization technology, but a partnership between two entities that would work to grow their business together.
Implementation of Taboola Feed has shifted how they strategize monetization of their traffic—Kapook.com can now treat every article as though it’s a homepage, delivering a wide range of sponsored and organic content for their users.
Kapook.com Increase Revenue by 200% and Looks Forward to Expanding their Partnership with Taboola
Kapook.com has already seen higher revenue and organic click-through-rates with Taboola than previous monetization solutions.
The combination of engaging content and video delivered to readers within the Taboola feed has allowed them to grow revenue significantly—they saw an increase in RPM by 200% in just two months. In the future, Kapook.com looks forward to expanding its partnership with Taboola through the implementation of Newsroom within it’s editorial team.
It’s our goal to provide highly viewable, brand safe environments for our advertisers. In the past, we weren’t able to find a monetization solution that allowed us to do so while hitting our goals. Taboola Feed allowed us to do both, and also provided a local support team which fostered a strong partnership—we’re now working to grow the business together.
- Choak Visavayodhin, Assistant Managing Director, Bundit Center Co.,Ltd.