Talkatone
Talkatone Finds Taboola to Be A Top Monetization Partner in Both Android and iOS Apps
Talkatone Users Are Met with Sponsored Content Recommendations at the End-Call Screen
- 3x Increase in Revenue From End-Call Screen
Company
Talkatone, an Ooma company, is a leading provider of free texting and calling for Android and iOS mobile devices in the US and Canada.
Challenge
Increase stagnant revenue on the end-call screen, displayed after users have completed a phone call.
Solution
Implement Taboola sponsored content recommendations using Taboola’s mobile software development kit (SDK).
Results
With Taboola, Talkatone has seen an 3x increase in revenue from their end-call screen.
Introduction
Talkatone is a leading provider of free texting and calling for Android and iOS mobile devices in the US and Canada.
Registered Talkatone users get a free US phone number, free SMS and MMS messaging, free universal group picture messaging and free inbound and outbound calling. Users can also purchase calling credits to make international calls.
Talkatone Finds Taboola Sponsored Content Recommendations a Valuable Monetization Source at the Moment of Next
As long as a user has data, he or she can use Talkatone as a primary phone number. It’s also an option for those who might need a second phone number—independent contractors, realtors, owners of online businesses and more.
Talkatone mainly monetizes through in-app advertisements, and in addition, provides paid services for customers who want to make international calls or an ad-free experience.
As Talkatone users finish phone calls, they’re met with an end-call screen that displays once a call is complete. Here, users are in the moment of next—having just completed their intended in-app action, they’re open to discovering something new.
It’s here that Talkatone has implemented sponsored content recommendations using Taboola’s mobile SDK. Bringing the full scope of Taboola’s publisher platform to the mobile environment, Taboola’s new Mobile SDK seamlessly integrates into native applications to drive higher engagement and revenue.
Talkatone began their partnership with Taboola by implementing sponsored content in it’s Android App, and when they saw incredible success, expanded to include the same carousel of sponsored content in their iOS app.
With Taboola, Talkatone has seen an 3x increase in revenue from their end-call screen.
We previously had a hard time monetizing the end-call screen within our mobile app on both Android and iOS. When we partnered with Taboola, we saw the value of sponsored content recommendations in place of display ads, and blew our revenue goals out of the water.
- David De Ridder, Vice President, Talkatone