RT Launches Taboola’s ‘Full Page Personalization,’ Presenting Each User With a Customized On-Site Experience in Real-Time, Growing Engagement by 27% and Revenue by 23%
Expanded Partnership Personalizes the On-Site User Experience Across RT’s Global Publisher Network, Driving Audience Engagement, Monetization, and Video Growth
NEW YORK and LONDON, April 21, 2016 — Taboola®, the leading global discovery platform, today announced an expansion of its exclusive, multi-year partnership with RT, one of the leading global news networks reaching over 49 million unique users online*. Working closely with RT’s business, editorial, and product teams, the collaboration integrates Taboola’s Full Page Personalization across the entire RT global network of desktop, tablet, and mobile properties, driving audience development, engagement, and monetization goals for the publisher.
Taboola’s Full Page Personalization (FPP) enables publisher teams to customize the broader on-site experience for RT users, through a variety of implementations that adapt to different audience segments in real-time. Examples of FPP include personalizing the share tool experience so that frequent sharers see bigger buttons or WhatsApp shares, while others see no sharing buttons at all. Another example is Taboola’s mobile-optimized “read more” button which can be targeted to certain users to increase the visibility of in-article modules for smartphone users.
RT is utilizing FPP to segment its audience into actionable user segments, including engaged users, one-time visitors, and frequent video viewers. Engaged audiences would automatically see more of RT’s leading editorial content, while one-time visitors who tend to be more inconsistent in their content consumption behavior would automatically be served additional promoted stories. Additionally, on-site users who are more likely to consume video would be presented with a video-centric experience, increasing overall video views. These combined efforts have already generated a 27 percent increase in organic click-through-rates (CTR), and a 23 percent improvement in revenue.
“RT’s global audience consumes our content daily across multiple platforms and in six languages. We consider the experience of each user to be paramount and Taboola’s technology allows us to serve every individual who engages with our content in a more personalized way,” said Kirill Karnovich-Valua, Head of Online Projects, at RT. “Taboola not only shares this vision with us, but has developed a full-service platform that empowers our organization to customize the on-site experience for different audiences, as our business and audience development goals change.”
RT’s global network includes fully-responsive websites and tablet/mobile apps in English, Spanish, Russian, Arabic, French, and German. Taboola supports these languages and dozens of others around the world, including Hebrew, Hindi, Japanese, Portuguese, and more.
“Personalization has become a priority for any publisher that is fighting to retain and grow their audience, but it’s especially exciting for wide-reaching publishers like RT that serve a variety of users around the world,” said Adam Singolda, founder and CEO at Taboola. “RT has already done a fantastic job building on its broadcast business to become a true digital powerhouse, both across the web and on platforms like YouTube. We’re excited to work together on unlocking new personalization-driven strategies that further move the needle.”
Taboola’s predictive technology analyzes hundreds of real-time signals (such as referral source, device type, geography, and more) to predict the top handful of items a user may want to consume next. With headquarters in New York City and its European operations based in London, Taboola has signed partnerships with several leading publishers throughout Europe and around the world, including AOL, MSN, Daily Mail, ESI Media, Eurosport, and more.
*According to comScore (February 2016)
About Taboola
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 750 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About RT
RT is a global TV news network that broadcasts 24/7 in English, Arabic and Spanish from its studios in Moscow, Washington, DC, and London. RT has a weekly TV audience of 70 million people in 38 countries (Ipsos), and is the most watched TV news network on YouTube with more than 3.3 billion views. It is the winner of the Monte Carlo TV Festival Award for best 24-hr broadcast, and the only Russian TV channel to receive three nominations for the International Emmy Awards for News.
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