CASE STUDY  

MySmartPrice

MySmartPrice Increases Website and Newsletter Revenue by 14% with Taboola Feed

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Taboola Feed Overcomes Lost Revenue from Display Advertising Sources for MySmartPrice

  • 2% Uplift in Organic Click-Through-Rate (CTR)
  • 2% Uplift in Sponsored Content Click-Through-Rate (CTR)
  • 14% Increase in Newsletter and Website Revenue per Mille (RPM)

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Company

MySmartPrice (MSP) has been the central destination for product research to help consumers decide not just where to buy and what price to pay, but also which product to purchase.

Challenge

Combat limitations on monetizing the MySmartPrice newsletter and website content.

Solution

Implement Taboola Feed, an environment which mirrors that of social media sites, to allow visitors to interact with both sponsored and organic content in the same space.

Results

With Taboola, MySmartPrice was able to increase both organic and sponsored content CTR by 2%, which increased revenue by 14%.

Introduction

MySmartPrice (MSP) has been the central destination for customers looking to compare prices and buy their favourite products at the best prices from several e-commerce websites.

Their extensive buying guides are focused on detailing individual aspects of each gadget, providing detailed information for customers looking to make their next purchase. Similarly, their top ten lists curate the best products in a particular category, allowing customers to make informed decisions with ease.

Taboola Feed Overcomes Lost Revenue from Display Advertising Sources for MySmartPrice

MySmartPrice’s main challenge was scaling revenue from newsletter and web traffic.

RPM from traditional display revenue was declining, and they continued to face challenges with display’s limited optimization options. Additionally, they faced very limited options for audience exchange.

To combat this issues, MySmartPrice partnered with Taboola to find the right balance between user engagement and revenue by showing the most relevant sponsored content to visitors at the right time.

Taboola Feed gave them a creative way to achieve their goals—including recirculation of traffic, user engagement, and revenue—simultaneously.

MySmartPrice Looks Forward to Further Implementations of Taboola Feed in Light of Success

With Taboola, MySmartPrice was able to increase both organic and sponsored content CTR by 2%, which increased revenue by 14%.

MySmartPrice values the Taboola account management team, which they describe as very prompt and eager to help. Their knowledge and insights have helped MySmartPrice reach their goals.

MySmartPrice intends to use Taboola Newsroom to further develop their content strategy, and will implement video ads and feed across other sections of their website.

Quote Icon

We were facing challenges scaling revenue coming from both the content on our website, as well as our newsletter. Implementing Taboola Feed allowed to see significant increases in revenue from both, as well as an increase in engagement on-site.

- Arun Chinnachamy, Vice President, Engineering, MySmartPrice