Resolution
Resolution Achieves 50% Lower CPS for E-Commerce Brand Barbora with Taboola
Resolution Achieves 50% Lower CPS for E-Commerce Brand Barbora with Taboola
- 50% Lower CPS Compared to Standard Display Formats
Company
Resolution is part of one of the largest performance agencies in the world, implementing effective omnichannel strategies to help international brands drive conversions. Barbora grows the idea of convenient online shopping for household products and general groceries.
Challenge
Help an e-commerce grocery delivery platform in Poland Barbora maximize conversions by driving website traffic to acquire new users and to increase sales
Solution
Use Taboola Image Ads and targeting tools to launch prospecting and retargeting campaigns across top publisher sites.
Results
Taboola delivered a 50% lower CPS compared to standard display formats.
Introduction
Resolution is part of OMD Group, one of the largest media houses in the world. Their company mission is performance, implementing effective omnichannel strategies to help international brands drive conversions and other digital goals. Resolution offers a range of digital services and data analytics in-house, along with expertise in strategy, performance marketing, social, search ads, and display and video marketplaces.
Barbora grows the idea of convenient online shopping for household products and general groceries. After successes in the Lithuanian market, Barbora moved into the Polish market to quickly and conveniently deliver the highest quality products to their clients’ homes.
Resolution Maximizes Conversions with Taboola Image Ads & Attentive Audiences
Resolution needed to help the e-commerce grocery delivery platform Barbora maximize conversions and increase sales. While they were already using standard display channels and Meta, they were eager to expand into innovative native advertising formats. The problem was that display DSPs weren’t successful in delivering native inventory.
That’s when Resolution decided to partner with Taboola. As a leading native ad platform, Taboola helps more than 15,000 advertisers deliver targeted sponsored content across over 9,000 publisher properties. Resolution was particularly drawn to Taboola because of their wideranging success stories, AI- powered algorithm, and competitive cost-perclick (CPC) pricing.
With Taboola on board, Resolution was able to build out two distinct campaigns for Barbora: a prospecting campaign to generate website traffic and registrations, and a retargeting campaign to generate sales. Each campaign included custom Taboola Image Ads — containing an eye-catching headline, description, visual, and call to action (CTA) — that drove customers to the brand’s landing page.
Taboola Ads Outperform Standard Display Channels
Barbora offers grocery delivery in six different Polish cities. So Resolution used Taboola’s geotargeting capabilities to reach just the right audiences across publisher sites. They also activated the Taboola Pixel and Attentive Audiences feature to target people who’d already spent time on the brand’s website. The Taboola Pixel was able to automatically identify these website visitors and then engage them with retargeting ads, ultimately driving them to convert.
Throughout the entire campaign process, the Taboola account management team provided real-time feedback, creative recommendations, and best practices to help Resolution optimize performance.
As a result, Taboola delivered high-quality traffic and conversions at effective costs. Specifically, they generated a 50% lower cost per sale (CPS) than standard display channels. Meanwhile the Taboola prospecting campaign generated new users and proved to have a high cookie acceptance rate on the brand’s landing page.
“Resolution’s company mission is to drive performance, and Taboola helped us achieve that goal through their innovative native ad formats. Compared to standard display creatives, Taboola delivers twice-lower CPS for retargeting campaigns. Their account management team also provided real-time feedback about current issues, best practices, and optimizations.”
- Arkadiusz Parzyszek, Head of Display & Video, Resolution